Apparel

Adidas Golf: Introduces its Tour360 ATV, the company’s most technologically-advanced shoe to date. The shoe utilizes innovative forefoot flexibility and zonal traction elements to deliver maximum grip, comfort and stability throughout the swing.

Golf4Her: Tour staffer Mallory Blackwelder will compete on Golf Channel’s “Big Break Ireland” golf reality show.

Golf4Her: Tour staffer Mallory Blackwelder will compete on Golf Channel’s “Big Break Ireland” golf reality show.

Nike Golf: Tour staffer Tiger Woods will wear the a Free-inspired prototype golf shoe during this week’s WGC-Bridgestone Invitational. The shoe features a natural motion technology that is designed to mimic and conform to the natural motion of the foot, coupled with the protection and traction of a lightweight performance shoe.

Antigua: Head designer Sean Gregg discusses the company’s fall line.

Hollas: To launch its spring 2012 collections at the PGA Expo, Aug. 23-24 in Las Vegas, Nev.

Divots Sportswear: Introduces Dri Equipe, the company’s new moisture-wicking apparel line.

Cutter & Buck: Announces its spring 2012 golf line for men and women. The men’s collection represents a return to prep but with an edge, while the ladies’ collection displays an upscale resort feel with trendy retro details.

Cutter & Buck: Announces its spring 2012 golf line for men and women. The men’s collection represents a return to prep but with an edge, while the ladies’ collection displays an upscale resort feel with trendy retro details.

Fila Golf: Tour staffer Stacy Lewis placed second at the Evian Masters, her sixth top-10 finish this season.

Abacus: Debuts its fall 2011 collection.

Fila Golf: Tour staffer Stacy Lewis placed second at the Evian Masters, her sixth top-10 finish this season.

Allen Edmonds: Reports on its Double Eagle shoe, which features a sturdy, breathable wrap-around mesh upper and has a 360-degree Goodyear welted construction. Both features make the shoe a popular choice during this national summer heat wave, the company says.

Sport Haley: Launches Haley Signature, a unique men’s golf apparel line leveraging the Haley name and heritage combined with an innovative new private label option for its customers.

Sport Haley: Launches Haley Signature, a unique men’s golf apparel line leveraging the Haley name and heritage combined with an innovative new private label option for its customers.

Zero Restriction: Reports that the Open Championship winner wore its outerwear and performance apparel.

Antigua Group: Reports on finalizing the U.S. Solheim Cup uniforms. “Designing uniforms for multiple days and multiple rounds of competition with Ireland’s unique weather as an added variable has been a tremendous challenge,” said Danielle Dellios, senior designer at the Antigua Group.

Trion:Z: Staffer Chie Arimura won her eighth career victory at the JLPGA Stanley Ladies tournament.