Apparel

Trion:Z: Tour staffer Rory McIlroy won the Shanghai Masters, his first victory since winning the U.S. Open in June. McIlroy wears the Trion:Z Active wristband.

Kaenon Polarized: To be featured on Bloomberg Television’s “The Mentor” on Nov. 8. Kaenon’s brand story will be told by co-founding brothers Steve and Darren Rosenberg, who will also discuss how to tackle new growth as the sunglass brand prepares to celebrate its 10th anniversary.

Loudmouth Golf: Introduces a clothing line, Loudmouth Kids, for boys and girls ages 2 to 10 years old that is offered in the same unique pattern and prints as the brand’s flagship designs.

Humana Challenge: Selects Peter Millar to be the apparel provider for the PGA Tour event. As part of a multi-year agreement, Peter Millar will supply apparel for all of the pro-am events, tournament board members, executive committee, volunteers, logistical staff and tournament committee members.

Ogio: Announces its new apparel line, which is set to debut in limited distribution at specialty golf retail locations nationwide in Spring 2012.

Kaenon Polarized: Launches its 2011 Anniversary Collection to celebrate its first 10 years as a company. The Anniversary Collection will be available in November, online and through Kaenon’s authorized dealer network.

Dawgs Golf: Selected for tee prizes at Price’s Give ‘Em Five Intercollegiate Tournament, Oct. 10-12 at the New Mexico State University Course in Las Cruces, N.M.

Adidas Golf: Launches an entirely new apparel line aimed at expressing individual style called Fashion Performance and that features bold colors and unique patterns.

Loudmouth Golf: Launches Loudmouth Boxer Shorts, which are available in three sizes and four bold patterns.

FootJoy: Introduces a new footwear category, Contour Casual, which is designed for casual wear on and off the golf course. The category is an extension of FootJoy’s successful Contour Series.

Spirit Leatherworks: Reports on Nike Golf Accessories’ customized belt program, which allows consumers to create their own personal buckle in up to 64 individual styles.

Loudmouth Golf: Launches Loudmouth Boxer Shorts, which are available in three sizes and four bold patterns.

Fila Golf: Tour staffer Stacy Lewis notched a top-five finish at the LPGA Malaysia held at Kuala Lumpur Golf and Country Club.

ProQuip: Chosen as the supplier of outerwear to the 2012 European Ryder Cup team.

AHEAD: Releases its 2012 headwear catalog showcasing the most comprehensive line of headwear in the company’s history. The 2012 catalog features seven categories of caps including 14 new styles in the popular performance category.

Fila Golf: Tour staffer Stacy Lewis notched a top-five finish at the LPGA Malaysia held at Kuala Lumpur Golf and Country Club.

Kaenon Polarized: Klay Matte Black G12 sunglass model was worn by Fred Couples en route to winning the Champions Tour’s AT&T Championship.

Ashworth Golf: Tour staffer Fred Couples won the Champions Tour’s AT&T Championship, setting a new 23-under scoring record en route to a seven-stroke victory.

Ecco: Tour staffer Fred Couples won the Champions Tour’s AT&T Championship wearing the its Golf Street Premier hybrid shoes.

Ashworth Golf: Tour staffer Fred Couples won the Champions Tour’s AT&T Championship, setting a new 23-under scoring record en route to a seven-stroke victory.