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Apparel

J.LINDEBERG Celebrates 30 Years of Performance and Lifestyle at PGA Show

January 14, 2026

CHICAGO, IL — J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, is returning to the…

Branded Bills Accelerates Golf Momentum with Continued Green Grass Growth and Embroidery Launch at 2026 PGA Show

January 14, 2026

TEMPE, AZ — Branded Bills continues its rapid ascent within the golf headwear category, reinforced by results from the Association…

Ahead Announces Partnership with The Open

January 13, 2026

NEW BEDFORD, Mass. – Ahead, a leading headwear innovator, today announced an expanded partnership with The Open, one of the…

MESSY TEDDY Enters the Golf Retail Space with a Fashion-forward Take on Classics and a Serious Commitment to the Industry

January 12, 2026

The golf industry sees new brands come into the apparel space on a consistent basis and seemingly, just as many…

Original Penguin to Exhibit at the 2026 PGA Show, Showcasing New Summer / Fall Collection

January 12, 2026

Miami, FL — Original Penguin®, a division of Perry Ellis International, announced today that it will proudly exhibit at the…

Johnnie-O Signs PGA Tour Players Jake Knapp and J.T. Poston to Multi-Year Deals

January 12, 2026

Pair joins growing ambassador roster as brand expands presence in golf RALEIGH, N.C. — Johnnie-O, the premium apparel brand renowned…

Puma Golf® Introduces IGNITE Elevate 2 In Fresh New Colors

January 12, 2026

The Same Great Technology and Performance in Vibrant New Hues to Elevate Your Game Carlsbad, Calif. – PUMA GOLF® announced…

Ebony Greens to Debut The Links to Our Roots Heritage Collection at the African American Golf Expo & Forum

January 9, 2026

A parallel cultural experience during PGA Show week spotlighting heritage, innovation, and representation in golf — Orlando, Florida, January 2026 at…

7-Eleven, Inc. and Sunday Golf Re-Release Limited-Edition Collaboration Golf Bag

January 8, 2026

SAN DIEGO, CA– Sunday Golf is re-teeing its golf bag collaboration with 7-Eleven, Inc., the world’s largest convenience retailer, to…

Imperial Named Official Headwear of Toss and Spin

January 8, 2026

BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by…

Abacus Sportswear Unveils New 2026 Collection at the PGA Show

January 8, 2026

PGA Show, Booth #6153 – Premium golf apparel brand Abacus Sportswear will showcase its new 2026 collection at the PGA…

Imperial Names Jane Smith Vice President of Marketing

January 7, 2026

Bourbon, MO – Imperial, a CPC company, a market leader in the design, marketing, manufacturing, and distribution of headwear and…

Harlestons To Exhibit At 2025 PGA Show

January 7, 2026

CHARLESTON, South Carolina – Harlestons announced today plans to exhibit at the 2026 PGA Show, January 20 – 23, at…

Sunday Shocks the Golf World with Launch of the Drifter Ski Bag

January 6, 2026

San Diego, CA – Sunday Golf, the laid-back golf bag brand on a mission to make golf more fun and…

BOAST Collaborates With Mecum Auctions

January 5, 2026

–sport, fashion, and culture collide with the launch of Mecum x BOAST apparel collection–  PALM BEACH, FL  – BOAST, the original…

Pukka Launches in the UK & Europe With Specialist Sports and the Loop

December 22, 2025

Pukka, America’s Number One Custom Headwear Brand in US Golf, is officially launching in the UK and Europe through a…

B. DRADDY AND ELIJAH CRAIG BOURBON LAUNCH CUSTOM-EMBROIDERED & SCREEN-PRINTED COLLECTION CELEBRATING CRAFTSMANSHIP AND HERITAGE

December 12, 2025

New York, NY   — B. Draddy, the lifestyle and golf apparel brand renowned for its effortlessly refined aesthetic, is…

DUCA DEL COSMA TO UNVEIL STANDOUT SS26 GOLF SHOES AT PGA SHOW

December 10, 2025

Italian brand will launch its latest premium footwear designs in Orlando Luxury Italian golf fashion brand Duca del Cosma, whose…

SOFTSPIKES SECURE HERO WORLD CHALLENGE TRIUMPH AS GLOBAL DOMINANCE CONTINUES

December 9, 2025

Brentwood, Tenn. – Softspikes added another globally significant victory this weekend as the champion at the Hero World Challenge delivered…

SQAIRZ UNVEILS SPEED3™ SL, A NEW GENERATION OF SPIKELESS GOLF PERFORMANCE

December 9, 2025

WINDHAM, NH —— SQAIRZ, the leader in ground-force performance footwear across golf, baseball, softball, and pickleball, today announced the upcoming…

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