Brentwood, Tenn., – The opening week of the professional golf season delivered immediate confirmation of the continued performance advantage of…
Apparel
Hurley x Levelwear Collab Launches at the Intersection of Golf, Culture, and Style
Golf has entered a new era. Once defined by tradition and predictability, the game has evolved into a dynamic intersection…
Dunning named Official Team Outfitter of PGA Cup
ORLANDO – Dunning, the most performance-driven and innovative brand in the game for men and women, proudly announces its selection…
2nd Skin Labs Unveils PowerFlex Arm Sleeves Featuring ENERGY SKIN Technology Across North America
ORANGE COUNTY, — 2nd SKIN LABS Inc., a company established to distribute mineral-infused performance products under the ENERGY SKIN™ brand,…
Imperial Named #1 Headwear Brand by the Association of Golf Merchandisers
BOURBON, MO — Imperial, a leading designer and manufacturer of premium headwear with a heritage dating back to 1916, has…
Olydoe Introduces a New Standard in Men’s Golf Apparel, Rooted in Natural Performance and Quiet Luxury
DALLAS, Tx. — Olydoe, an up-and-coming men’s golf apparel brand redefining modern golf style, has officially introduced its debut collection,…
LifeLabs/Harris Poll January 2026 Study Reveals 84% of Golfers Want Cooling Technology in Apparel
Results: Heat could cause 68% of golfers to take a break or abandon rounds early; 73% of golfers say warm…
Puma Golf Introduces Stunning New Avant Tour Golf Shoe Offering a Combination of Classic Style and Modern Performance
Media Assets: LINK CARLSBAD, Calif. – PUMA GOLF proudly introduces the redesigned and still classic AVANT TOUR Golf shoe. Available in…
Turtleson Expands Sales Team To Support Continued Growth in Golf and Lifestyle Apparel
Three Industry Veterans Underscore Commitment to Domestic and International Growth Link to Headshots Bristol, Tenn. – Turtleson, creators of striking, sophisticated…
Flag & Anthem is Set to Showcase its Men’s and Women’s Fall 2026 Golf Collection at the 2026 PGA Show in Orlando
Premium Clothing Brand Expands its Presence in Golf with New Performance Apparel, America 250 and NCAA Licensed Gear NEW…
Donald Ross Sportswear Renews Long-Standing Partnership with Golf Business Network for 2026 – Marking Four Years of Collaboration
APEX, NC — Golf Business Network (GBN) is delighted to announce the renewal of its partnership agreement with Donald Ross…
SQAIRZ Named the Official Softball Cleat of The Alliance Fastpitch
WINDHAM, NH — SQAIRZ, the performance footwear company redefining how athletes connect with the ground, today announced a new partnership…
IBKUL expands Athleisure Apparel offering with new IBKomfortable and IBTravel Collections
ANN ARBOR, MI — IBKUL Athleisure Apparel will preview its Summer/Fall 2026 men’s and women’s collections at the PGA Merchandise…
J.LINDEBERG Celebrates 30 Years of Performance and Lifestyle at PGA Show
CHICAGO, IL — J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, is returning to the…
Branded Bills Accelerates Golf Momentum with Continued Green Grass Growth and Embroidery Launch at 2026 PGA Show
TEMPE, AZ — Branded Bills continues its rapid ascent within the golf headwear category, reinforced by results from the Association…
Ahead Announces Partnership with The Open
NEW BEDFORD, Mass. – Ahead, a leading headwear innovator, today announced an expanded partnership with The Open, one of the…
MESSY TEDDY Enters the Golf Retail Space with a Fashion-forward Take on Classics and a Serious Commitment to the Industry
The golf industry sees new brands come into the apparel space on a consistent basis and seemingly, just as many…
Original Penguin to Exhibit at the 2026 PGA Show, Showcasing New Summer / Fall Collection
Miami, FL — Original Penguin®, a division of Perry Ellis International, announced today that it will proudly exhibit at the…
Johnnie-O Signs PGA Tour Players Jake Knapp and J.T. Poston to Multi-Year Deals
Pair joins growing ambassador roster as brand expands presence in golf RALEIGH, N.C. — Johnnie-O, the premium apparel brand renowned…
Puma Golf® Introduces IGNITE Elevate 2 In Fresh New Colors
The Same Great Technology and Performance in Vibrant New Hues to Elevate Your Game Carlsbad, Calif. – PUMA GOLF® announced…
