The golf industry sees new brands come into the apparel space on a consistent basis and seemingly, just as many…
Apparel
Original Penguin to Exhibit at the 2026 PGA Show, Showcasing New Summer / Fall Collection
Miami, FL — Original Penguin®, a division of Perry Ellis International, announced today that it will proudly exhibit at the…
Johnnie-O Signs PGA Tour Players Jake Knapp and J.T. Poston to Multi-Year Deals
Pair joins growing ambassador roster as brand expands presence in golf RALEIGH, N.C. — Johnnie-O, the premium apparel brand renowned…
Puma Golf® Introduces IGNITE Elevate 2 In Fresh New Colors
The Same Great Technology and Performance in Vibrant New Hues to Elevate Your Game Carlsbad, Calif. – PUMA GOLF® announced…
Ebony Greens to Debut The Links to Our Roots Heritage Collection at the African American Golf Expo & Forum
A parallel cultural experience during PGA Show week spotlighting heritage, innovation, and representation in golf — Orlando, Florida, January 2026 at…
7-Eleven, Inc. and Sunday Golf Re-Release Limited-Edition Collaboration Golf Bag
SAN DIEGO, CA– Sunday Golf is re-teeing its golf bag collaboration with 7-Eleven, Inc., the world’s largest convenience retailer, to…
Imperial Named Official Headwear of Toss and Spin
BOURBON, MO – Imperial, voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by…
Abacus Sportswear Unveils New 2026 Collection at the PGA Show
PGA Show, Booth #6153 – Premium golf apparel brand Abacus Sportswear will showcase its new 2026 collection at the PGA…
Imperial Names Jane Smith Vice President of Marketing
Bourbon, MO – Imperial, a CPC company, a market leader in the design, marketing, manufacturing, and distribution of headwear and…
Harlestons To Exhibit At 2025 PGA Show
CHARLESTON, South Carolina – Harlestons announced today plans to exhibit at the 2026 PGA Show, January 20 – 23, at…
Sunday Shocks the Golf World with Launch of the Drifter Ski Bag
San Diego, CA – Sunday Golf, the laid-back golf bag brand on a mission to make golf more fun and…
BOAST Collaborates With Mecum Auctions
–sport, fashion, and culture collide with the launch of Mecum x BOAST apparel collection– PALM BEACH, FL – BOAST, the original…
Pukka Launches in the UK & Europe With Specialist Sports and the Loop
Pukka, America’s Number One Custom Headwear Brand in US Golf, is officially launching in the UK and Europe through a…
B. DRADDY AND ELIJAH CRAIG BOURBON LAUNCH CUSTOM-EMBROIDERED & SCREEN-PRINTED COLLECTION CELEBRATING CRAFTSMANSHIP AND HERITAGE
New York, NY — B. Draddy, the lifestyle and golf apparel brand renowned for its effortlessly refined aesthetic, is…
DUCA DEL COSMA TO UNVEIL STANDOUT SS26 GOLF SHOES AT PGA SHOW
Italian brand will launch its latest premium footwear designs in Orlando Luxury Italian golf fashion brand Duca del Cosma, whose…
SOFTSPIKES SECURE HERO WORLD CHALLENGE TRIUMPH AS GLOBAL DOMINANCE CONTINUES
Brentwood, Tenn. – Softspikes added another globally significant victory this weekend as the champion at the Hero World Challenge delivered…
SQAIRZ UNVEILS SPEED3™ SL, A NEW GENERATION OF SPIKELESS GOLF PERFORMANCE
WINDHAM, NH —— SQAIRZ, the leader in ground-force performance footwear across golf, baseball, softball, and pickleball, today announced the upcoming…
AHEAD CONTINUES PARTNERSHIP WITH TGL AS SECOND SEASON SETS TO START
Headwear, Apparel, Accessories Available for All Six League Teams NEW BEDFORD, Mass. – The second season of TGL presented by…
GREG NORMAN COLLECTION AND GUY HARVEY LAUNCH LIMITED-EDITION COLLABORATION
NEW YORK, N.Y. – Greg Norman Collection, a leading worldwide marketer of technical golf wear known by its iconic four-color…
SWING CONTROL ANNOUNCES ITS PARTICIPATION IN THE 2026 PGA SHOW
-Buyers have given high praise to the 2026 Women’s Spring/Summer (SS26) Collection, which will be showcased at the upcoming event-…
