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Nike Golf: Expands its Lunar offering with the addition of the new Ascend men’s golf shoe that is loaded with innovative Nike technology.

Ashworth Golf: Releases three new color options for its Cardiff shoe collection. The expanded line of footwear will debut in February in a unique iron colorway, followed by the introduction of brown (March) and white (July).

Linksoul Club by John Ashworth: Hires sales representatives – Todd Howerton (Southern California, Las Vegas), Larry Lyda (Georgia, Alabama, Florida panhandle), Alvin Newell (Mississippi, Louisiana), Leslie Robidoux (Northern California) and Doug Stone (eastern Pennsylvania, New Jersey, the MET Section).

The Antigua Group: Announces its tour staff members for 2012. The team includes Tom Pernice, Jr., Billy Mayfair, Kevin Streelman, Stacy Lewis, Brittany Lang and Alison Walshe.

Cross Golf: To have representatives from Sweden, New Zealand and the U.S. at the PGA Merchandise Show to present its 2012 apparel collection for men, women and children.

Cutter & Buck: Extends its agreement with the PGA of America as the lead apparel partner for its spectator events, including the PGA Championship, Ryder Cup and the Senior PGA Championship.

Bunker Mentality: New to the U.S. market, will introduce its summer and fall 2012 collection, along with its sister brand, Queen of the Green, at the PGA Merchandise Show.

Golf Datatech: Announces key findings from the past 11-months of the company’s “Golf Apparel Market Reports,” representing the January-November 2011 time period. The study shows significant gains in golf apparel sales, which continue to lead the retail market in both the on- and off-course categories.

Nivo: To unveil its new 2012 Tropics and Retrospect collections of women’s apparel at the PGA Merchandise Show.

In Fiamme: To exhibit at the fifth Product Preview and Reception, hosted by the Association of Golf Merchandisers, on Jan. 25.

Leisure Society: To host spokesman John Cook in its PGA Merchandise Show booth on Friday, Jan. 27.

Kartel Announces its new brand, G-Mac, which is being produced with U.S. Open champion Graeme McDowell of Northern Ireland and will be due for release later this year.

18 Greens: Launched its new golf apparel line at the Farmers Insurance Open on Monday, Jan. 23.

Divots Sportswear: To celebrate its 36th consecutive appearance with the launch of its fall apparel line at the PGA Merchandise Show.

Pukka: Announces the availability of its new domestic production program that delivers in four days or less depending on delivery options.

Ecco: LPGA tour staffer Belen Mozo will appear in the shoe brand’s PGA Merchandise Show booth on Friday, Jan. 27.