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Focaltron Corp. will introduce the next generation of its GolfAchiever product line — GAIII, along with new software, including Clubpuchino — at the PGA Merchandise Show, Jan. 17-19. Also, Focaltron will host a series of competitions to honor the late Lew Fishman, the former Titleist senior vice-president and member of the GolfAchiever board of directors.

Grand Reserve Golf Course, located in Bunnell, Fla., opened for play on Jan. 5. The par-71, 6,500-yard public access golf course was designed by Michael Beebe and Bill Amick. … The Northwest Ladies Golf Association readies for the 2008 season with the installation of new officers, a new website and a full schedule of events. Jane Simmons will serve as president for the organization, which currently has more than 200 members in the greater Seattle area. Other officers are Rikki Rothenberg-Klein (vice president), Katie Hjorten (treasurer) and Linda Kesselring (secretary). … Peter Millar announces a strategic alliance with Jan Craig Headcovers. Peter Millar sales representatives will be the exclusive purveyor of the headcovers throughout the U.S. and Canada. … Herb Page, Kent State director of golf and head men’s coach and member of the Northern Ohio PGA Section, has been named the recipient of the Labron Harris Sr. Award presented by E-Z-Go in cooperaton with the PGA of America and Golf Coaches Association of America. … Ian Poulter and Paul Casey commit to play the Commercialbank Qatar Masters, Jan. 24-27 in Doha, Qatar. … VideoCaddy LLC introduces The VideoCaddy, which attaches directly to a golf cart or pull cart and supports the golfer’s personal video camera. This allows a golfer to record swings throughout the round. … Lone Star Leaderboards announces the Million Dollar Hole In One Shootout to benefit the National Law Enforcement Museum, April 17-20 at Cypress Lakes Golf Club in Cypress, Texas. … The Stanford International Pro-Am, a new 72-hole LPGA-sanctioned event to be played April 21-27 in Aventura, Fla., is now accepting applications for volunteers. For information, call 305-460-6579 or go to www.sipa.com. … Imperial Headwear renews its partnership with the Association of Golf Merchandisers for 2008. Imperial is the exclusive headwear partner of the AGM. … Entertainer George Lopez and Hall of Famer Lee Trevino will pair up for a Golf Channel original production, “Trevino and Lopez,” on Tuesday, Jan. 15 at 9 p.m. ET. The two will speak candidly and openly about the hardships of their youth and discuss their intimate friendship the two have developed on and off the course.

PGA MERCHANDISE SHOW (Jan. 17-19, Orlando, Fla.)

Caesar Golf Co. will exhibit its dimple-free Caesar golf ball at Demo Day, Wednesday, Jan. 16, and at the PGA Merchandise Show. What the ball lacks in distance – it’s been reported to have been hit 220 yards — it makes up in accuracy, eliminating hooks and slices. … AYF Designs will launch its At Your Feet practice aid product at a noon press conference on Jan. 17. Using computer technology with an LCD unit that straps to the top of golf shoes, golfers can save lessons learned on a range and display up to 18 tips when on the course. … Chelsea Information Systems Inc., a provider of golf reservation systems, will demonstrate its hosted Golf Reservation Service at the PGA Merchandise Show. … Fairway Flag will exhibit its product that allows golfers to identify other players’ errant balls with a small flag. The Fairway Flag prompts speed of play and decreases time searching for lost balls. … Puku will exhibit its USGA-conforming adjustable length putter. Among the latest improvements are the ability to change the lie-angle in .25-degree increments without bending metal, change the club-loft in .25-degree increments without bending metal, and alter the length of the club by up to 4 inches. … Imperial Headwear will unveil its Green & Black campaign during a press conference on Wednesday, Jan. 16, at 4:15 p.m. in the Orange County Convention Center. The campaign is designed to generate curiosity about an advanced headwear development in the golf green grass industry. … Crocs Inc. is taking its innovative shoe technology to the golf course. Crocs will introduce the Ace, which features an adjustable turbo strap that hugs the heel to enhance stability and has a traditional golf spike pattern and lug traction system for effective weight balance during the swing.

Laser Link Golf announces the addition of the Lady Laser Link to its line of rangefinder products, and will exhibit it at the PGA Merchandise Show, Jan. 17-19 in Orlando, Fla. The Lady Laser Link functions just like the company’s QuickShot, but was created specifically for the woman golfer.

SkyGolf and U-blox announce the development of TruePoint precision GPS technology in an exclusive cooperation to provide unprecedented accuracy for golfers.