BOURBON, MO – Imperial, the #1 headwear brand in golf as reported by the Association of Golf Merchandisers (AGM) for 7 years in a row, and #1 headwear brand in combined on and off course retail golf channels as reported by Golf Datatech, announces new partnership and licensing agreement with Barstool Golf. Serving as the official headwear partner in the green grass market for licensed Barstool Golf products.
This innovative collaboration between Imperial and Barstool marks the first time that green grass golf facilities will have the opportunity to access the suite of Barstool Sports brands individually and also through dual-branded headwear and apparel. Outside of their local golf shops, Barstool fans and golfers can find the collection directly via Imperial’s e-commerce site.
“For over a century, Imperial’s unwavering commitment to style, quality, and innovation has forged a brand that the golf world and consumers unmistakably recognize as Imperial. This partnership is an incredible opportunity to inspire and connect with a broader sport and golf audience,” said David Shaffer, Senior Vice President of Sales at Imperial.
This partnership promises a dynamic fusion of Imperial’s timeless quality and craftsmanship with the vibrant and energetic spirit of Barstool Sports. The result is a distinctive lifestyle headwear and apparel assortment that is set to revolutionize the golf fashion landscape.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing, and distribution capabilities. Imperial sells its products into several markets, including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found in the Top 100 golf courses in the United States and has been voted the #1 headwear brand in golf for seven consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
Imperial is also proud to fund the Imperial Foundation, a separate philanthropic organization committed to the growth and vitality of sports—especially the game of golf and those who support it—as well as the overall health and well-being of the people in the communities Imperial serves.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Martha Hudson
B2B Marketing Specialist – Golf
mhudson@imperial1916.com
