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Imperial Headwear: Extends its partnership with the PGA Tour to include New Era-branded caps. The New Era caps offered will feature the proprietary ball marker technology and will be available this month.

Bermuda Sands Apparel Co.: To introduce its new Stripe and Print line, made from 100 percent micro fiber wicking polyester, at the PGA Merchandise Show, Jan. 27-29 in Orlando, Fla.

Nike Golf: Introduces the Nike Air Embellish golf shoe, which is described by the company as a “4-in-1 shoe.”

Second Skin Garment Co.: Signs Canadian Matt McQuillan to its PGA Tour staff. McQuillan will wear the company’s Hollas products in 2011.

Ecco: Named official footwear supplier to the 2011 AT&T Pebble Beach National Pro-Am, and will outfit amateur participants in the new Biom Golf and Golf Street models.

Divots Sportswear: Celebrates its 35th anniversary by making its 34th consecutive appearance at the PGA Merchandise Show. The company will launch its 2011 apparel line at the show.

Imperial Headwear: Introduces Aaron Welch as the company’s new golf sales representative serving Indiana.

Kentwool: Staff player Jonathan Byrd wore its performance socks en route to winning the Hyundai Tournament of Champions.

Sweet Spot Apparel: To showcase its golf apparel and accessories at the PGA Merchandise Show, Jan. 27-29.

Heritage Cross Apparel: To introduce its 2011 line at the PGA Merchandise Show, Jan. 27-29 in Orlando, Fla.

Allen Edmonds Shoe Corp.: Partners with Ben Crenshaw to help promote its Honors Collection, a new line of golf shoes and accessories for the 2011 golf season.

Gogie Girl, Prodigy Headwear: To make the U.S. launch of Prodigy Headwear and showcase Gogie Girl’s 2011 collection at the PGA Merchandise Show, Jan. 27-29 in Orlando, Fla.

The Littlest Golfer: To host Annika Sorenstam and Kelly Sheehan in its booth as they announce the winners of Little Linksters’ Best Pee-Wee Golf Swing in America contest on Jan. 27 at the PGA Merchandise Show in Orlando, Fla.