Quagmire: Debuting its Campus / Corporate collection, targeted at tournaments, corporate buyers and collegiate bookstores.
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Adidas Goes Low
Adidas Golf: Introduces advanced THiNTech, a new low-profile footwear system that improves stability, balance and footwork. “In fact, it’s a better way to build golf shoes, focused on reducing platform thickness to improve overall product performance,” said Dave Ortley, senior director of global footwear for Adidas Golf.
Sunice Names Cunningham Director Of PGA Tour Promotions
Sunice: Outerwear brand names Arnie Cunningham as the company”s director of PGA Tour promotions.
Tifosi Optics Offering PGA Show Promotion
Tifosi Optics: Maker of golf-specific sunglasses will give free product and extra discounts for orders written at the PGA Merchandise Show.
Antigua Announces 2010 Tour Staff
Antigua: Announces its 2010 tour staff, which includes PGA Tour players Notah Begay III, Craig Bowden, Billy Mayfair, Kevin Streelman and Jerod Turner; LPGA players Brittany Lang, Dorothy Delasin, Stacy Prammanasudh, Alison Walshe and Wendy Ward; and Nationwide Tour players Scott Sterling and DJ Brigman.
Abacus Stays Cool
Abacus: Introduces its spring and summer 2010 products.
LoudMouth Talking Loud
LoudMouth Golf: Debuting its newest styles at this week’s PGA Merchandise Show. Attendees visiting its booth will receive a free visor and can view a 14-foot high poster of John Daly wearing the brand.
AB Golf Designs Tips Its Hat
AB Golf Designs: Debuts its Throwback collection of eco-friendly, traditionally-styled headcovers, and the introduction coincides with the ongoing re-branding of the company, formerly known as Butthead Covers.
AHEAD, Golf Digest Sign Licensing Deal
AHEAD, Golf Digest: The companies announce that AHEAD will be the exclusive licensee of Golf Digest’s logoed golf course recognition program. As the exclusive licensee, AHEAD will offer its customers the opportunity to co-brand its hats, apparel and accessories with the Golf Digest logos.
Abacus Gets Warm And Fuzzy
Abacus: Introduces its soft shell jackets and fleece as part of its 2010 spring/summer collection.
Letarte Makes PGA Show Debut
Letarte: Apparel brand to debut its 2010 collection of sportswear, cover-ups and swimwear, which the company says blends “a bohemian island essence with chic global aesthetics.”
Town Talk Headwear: Hires Mona Sagan as sales representative for north and central Florida. … Sligo Wear: Three-time PGA Tour winner Brian Gay will visit the Canadian apparel brand’s PGA Merchandise Show booth on Jan. 29 in Orlando, FL. … Iconic Sports: Hires Susan Kay and Jerry Kay as sales representatives for California and Arizona. Also, Iconic will interview for other territories at the PGA Merchandise Show. … BogeyPro: The irreverent brand introduces its 2010 line of accessories and apparel. “We’re a lifestyle brand that embraces the average-to-bad golfer,” founder Arik Nordby said. “We golf poorly, enjoy drinking and aren’t afraid to poke fun at ourselves, so we decided to build a brand for this group.”
Ecco Delivers A One-Two Punch
Ecco: The winner and runner-up at the Champions Tour’s Mitsubishi Electric Championship wore the brand’s New Classic and Golf Street Premier shoes, respectively.
AHEAD Has Full Week Planned
AHEAD: Releases a full agenda for this week’s PGA Merchandise Show, which opens on Thursday. The company will be celebrating its 15th anniversary by showcasing its new headwear, apparel and accessories.
Kate Lord Introduces New Headwear Collection For 2010 Featuring New Ballmarker Caps, Visors And Crystal Visors
Kate Lord: Introduces new headwear collection that features new ballmarker caps, visors and crystal visors.
Kennsington Golf Club (Canfield, OH) Poised for Growth With Hiring of Billy Casper Golf to Manage the Facility
Billy Casper Golf: Kennsington Golf Club in Canfield, OH, selects Billy Casper Golf to manage its facility. The addition of Kennsington marks BCG’s 11th property in Ohio and 39th in the Midwest.
GolfBuddy Reports Sharp Increase in Sales Despite Downturn in Golf Equipment Sales
GolfBuddy Reports a 46.7 percent increase in yearly total sales for 2009 over the 2008 calendar year. GolfBuddy is manufacturer of the Pro and Tour GPS rangefinder models.
Sweetgrass Golf Club (Upper Peninsula) Unveils New Web Site
Island Resort and Casino: The home to Sweetgrass Golf Club in Harris, MI, launches the club’s website, www.sweetgrassgolfclub.com, which features a course overview, rates and packages and media reviews.
Flix Golf To Launch New “Flix Lite” Switchblade Repair Tool At The PGA Merchandise Show
Flix Golf: Launching its new Flix Lite switchblade automatic divot repair tool to the U.S. market at the PGA Merchandise Show.
Golf’s First Mobile Information System Transforms Golf Car’s Role from Basic Transportation to Business Solution
Club Car: Introduces Visage, a mobile information system that utilizes a combination of cellular, wireless and Global Positioning System technologies to create what the company calls the “new face of customer experience.”
