Business

SkyTrak: To showcase its launch monitor, which features new options and expanding practice and course play options with simulation providers.

Brainstorm Golf: To introduce the Happy Putter Eye Align Series, which features a price point of less than $100.

Volvik: To launch its line of high-end Italian leather golf belts.

Frogger Golf: Debuting Latch-It, a solution designed to provide golfers with secure and easy access to such items as rangefinders, smart phones and other golf accessories.

Underwear For Men: To showcase its new underwear technology.

Donald Ross Sportswear: To launch its summer and fall apparel collection.

Tasc Performance: To unveil its fall premium collection, which features the brand’s most luxurious proprietary fabric blend to date.

Ouray Sportswear: To feature the Lee Wybranski Collection, which consists of four unique retro t-shirt golf graphics that are available in 24-piece pre-packs for men and women.

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Golf Channel: Releases the schedule for coverage of the 64th PGA Merchandise Show. The schedule features nearly 20 hours of news and instruction coverage from Jan. 24 through Jan. 27.

GolfBoard: To exhibit the standard GolfBoard model and its new ResortBoard to PGA professionals and VIP retailers.

ICaddy Apps: To exhibit its mobile app solutions for golf clubs.

Daphne’s Headcovers: To showcase its bestselling animal golf headcovers, along with new designs such as The Birdie and the Roadrunner.

Blast Motion: Announces the list of PGA Tour professionals and instructors who will host interactive demonstrations in the company’s show booth.

Voice Caddie: To exhibit its flagship SC200 Swing Caddie portable launch monitor, VC300 Voice Golf GPS clip and B1 GPS Band alongside new product offerings.

Big Max Golf: To debut the company’s Blade Quattro push cart alongside its Blade+, Autofold FF, IQ+, Autofold+ and Z360 models at the Outdoor Demo Day and the three-day show.

Volvik: To introduce its DS-55 extreme distance golf balls.