Business

Golfsmith: Forecasts selling 2 million golf balls, 4 million golf tees, 80,000 golf shirts and 70,000 golf gloves in the eight weeks prior to Dec. 25.

Club Car: To receive the European Golf Course Owners Association’s Industry Award at the association’s European Golf Business Conference. The award is given annually to the company that demonstrates outstanding commitment to course owners’ efforts to grow the game of golf and make their businesses more successful.

Boxgroove: Adds Moon Valley Country Club in Phoenix, Ariz., to its online tee time service network.

Golf Convergence: Retained by the City and County of Denver, Colo., to create a 10-year strategic vision for its seven municipal golf facilities.

TGA-Premier Junior Golf: Territory in North San Diego acquired by Chris Dawkins and Matt Lacues, who also own a franchise in Peninsula Valley, Calif.

GolfNow.com: Reports on a recent panel discussion at the Golf Inc. Conference, which concluded that the combination of digital lifestyles and consumer trends make online tee time services a valuable commodity. “We’re in a time when there is an overabundance of information, but at the same time consumers are feeling more deprived of time than at any time in history,” said Jon Last, president of Sports & Leisure Research Group, who participated in the recent Golf Inc. Conference. “As a result, they’re looking for simplicity and options in the choices they make.

Golf4Her: Launches an online affiliate program that will allow Golf4Her to extend its growing brand recognition and benefit from increased sales. “It’s a great opportunity for those with active websites looking to offer something new to their visitors this holiday shopping season while generating extra revenue,” said owner Christina Thompson.

West Michigan Golf Show: Reports on the sponsors for its annual show, Feb. 11-13 in Grand Rapids, Mich.

Adams Golf: Signs Ryan Moore to an endorsement agreement that will include having him play the company’s equipment. In recent years, Moore said he had already been playing an Adams Golf driver and hybrid.

Association of Golf Clubfitting Professionals: Announces Golf Shaft Deals, a Florida shaft supplier, as a new sponsor for the AGCP RT6 Convention and Education Conference, Oct. 18-22 in Columbus, Ga.

Cybergolf: Selected by The Golf Club at Fossil Creek in Ft. Worth, Texas; Kettle Brook Golf Club in Paxton, Mass.; and Longbow Golf Club in Mesa, Ariz. to install its Text Messaging System, which alerts golfers on their cell phones about special offers and club news.

Cybergolf: Selected by The Golf Club at Fossil Creek in Ft. Worth, Texas; Kettle Brook Golf Club in Paxton, Mass.; and Longbow Golf Club in Mesa, Ariz. to install its Text Messaging System, which alerts golfers on their cell phones about special offers and club news.

FLGolf: Announces the launch of its Facebook page.

Heritage Golf Group: Signs a monitoring and consulting agreement with Textron Financial Corp. to provide oversight of the operations at Firethorne Country Club in North Carolina.