Business

CourseTrends: To design and host the website, email marketing and e-commerce for Elleair Maui Golf Club in Kihei, HI.

LebanonTurf: Will donate $3,000 to the Western Ontario Golf Superintendents’ Association, $500 to Aldo Bortolon and $500 to the Niagara Falls Humane Society after Bronson, an 11-month-old chocolate Labrador retriever, was selected Dog of the Year at the 2011 Golf Industry Show. Bronson is owned by Bortolon, golf course superintendent at the Lookout Point Country Club in Fonthill, Ontario.

Body Balance for Performance: Becomes a sponsor for the Golf Association of Philadelphia in 2011. The company will offer educational articles for the association’s website and golf fitness information to all GAP members.

Dawgs Golf: Introduces its new Dawgs Partners collegiate and scholastic fund-raising program. A high school, college or university that becomes a Dawgs Partner can raise funds for its programs through the online sale of Dawgs shoes, including footwear customized for the school.

OB Sports Management: Announces a merger with Lyon Golf that will take effect immediately. The new entity will operate under the OB Sports banner, and as part of the transaction, Mike Conner, managing partner of Lyon Golf, will join the executive team at OB Sports as senior vice president of operations.

Bridgestone: Reports on its golf ball market share, which, according to Golf Datatech, has experienced an increase of more than 50 percent in on- and off-course golf ball dollar share since 2008. This figure represents greater overall category-share growth than any other golf ball manufacturer.

Golfsmith International: Announces a five-year licensing and distribution partnership with Walkinshaw Sports that will expand the company’s reach into Australia and New Zealand. The alliance is aimed at growing Golfsmith’s key proprietary brands that include MacGregor, Lynx and Maggie Lane.

Etonic: To give away a free glove with the purchase of a pair of Etonic golf shoes. The promotion runs through May 31.

Golf Channel: Partners with the San Diego Convention and Visitors Bureau to launch a multifaceted program that showcases the region’s golf courses and resorts. The partnership features online tee-time bookings promotions on GolfNow.com, a dedicated San Diego episode as part of the network’s GolfNow travel specials, and a San Diego stop on Golf Channel’s amateur golf tour.

Golf Convergence: Will conduct a webinar on Feb. 22 that will address how course owners and operators can best leverage weather to their advantage.

GolfThere.com: Closed January with a record-setting sales jump in year-over-year sales since its founding in 1990. The 81 percent increase in sales was the result of expanded private label agreements with golf course management companies; a 31 percent increase in travel agent sales and a 27 percent growth in consumer direct online sales.

CourseTrends: To design and host the website, email marketing and e-commerce for Van Zandt Country Club in Canton, TX.

ClubPay: Chosen by Stamford Yacht Club in Stamford, CT, to provide full-service payroll processing and human resources management solutions.

Crescent Systems: Selected by Grand Forks Country Club in North Dakota to provide the System6 club management solution.