TaylorMade-Adidas Golf Co. Signs Camilo Villegas, ranked No. 37 in the Official World Golf Ranking, to an endorsement agreement that will make Villegas TaylorMade’s leading brand ambassador for the Burner product line. He will also appear in Burner print and television advertising that begins in March.
Business
Barrington Creates Custom Gifts eStore For PGA Professionals
Barrington: Establishes a custom gifts e-store program for PGA professionals and that offers full lines of Barrington gift items to PGA professionals for personal use, tournament gifts, retirement gifts or other professional and business purposes, all at wholesale prices.
Science and Motion Sports: To launch SAM PuttLab instructor certification programs, and instructors and club fitters will then be able to attend Level 1 certification programs at locations around the United States.
Etonic Adds Three To Sales Force
Etonic: Announces the addition of Chad Cooley (Wisconsin), Adam Brim (Alabama and Georgia), and Craig Raguse (Oklahoma and Arkansas) as sales representatives.
Fair Way Forward: EWGA Revamps Women-Friendly Golf Course Criteria
EWGA: To introduce Fair Way Forward, an advocacy initiative to encourage golf facilities to embrace the latest research on how to get more women involved in the game. The program will be introduced on Friday, Jan. 28, at the show.
Jim Furyk Joins TaylorMade-Adidas Golf Tour Staff
TaylorMade-Adidas Golf Co.: Signs 2010 PGA Tour Player of the Year Jim Furyk to play a TaylorMade driver, Penta TP golf ball and wear Adidas Golf footwear in 2011.
Graphite Design To Participate In The 2011 PGA Merchandise Show And Demo Day
Graphite Design: To display its complete line of products, including its newest shaft, the Tour AD DI Hybrid.
Pellucid Corp. To hold eighth State of the Industry presentations on Friday, Jan. 28.
Tri-Technical Systems Announces Release Of Store-Floor Price Checker Integration With V9.0 AIMsi
Tri-Technical Systems: Introduces a new solution to its product suite, the Store-Floor Price Checker Solution.
Mitchell Golf To Conduct Free Seminars At PGA Merchandise Show
Mitchell Golf Equipment Institute: Will hold three free seminars that will focus on operating a club repair shop and club technology.
Lake Of Isles Golf Shop Named One Of The 100 Best Golf Shops By Golf World Magazine
Lake of Isles: Golf Shop has been named one of the 100 Best Golf Shops by Golf World magazine for the sixth consecutive year. The annual list recognizes the top 100 golf shops around the country that exemplify retail excellence.
Amy Littleton Of KemperLesnik Joins GOLF 20/20
GOLF 20/20: Selects Amy Littleton, vice president of KemperLesnik, a PR, events and sports marketing agency, to join its communications committee.
4DSwing Launches Revolutionary Swing Analyzer
4DSwing: To debut its golf swing analysis tool for the first time in the North American market.
Dixon Golf Introduces Innovative Marketing Program To Four New Areas
Dixon Golf: Introduces its on-course program, the Dixon Challenge, into four new markets. The program helps to raise money for charity, as well as helping on-course distribution and support.
Imperial Headwear To Begin Offering New Era branded PGA Tour Licensed Caps In 2011
Imperial Headwear: Extends its partnership with the PGA Tour to include New Era-branded caps. The New Era caps offered will feature the proprietary ball marker technology and will be available this month.
Golf Channel Launches PGA Tour Kickoff Sweepstakes
Golf Channel: Announces the PGA Tour Kickoff Sweepstakes, which runs through Jan. 24 and gives viewers the opportunity to win one of three 2011 Hyundai Equus and other prizes. Viewers must tune in to the tournament telecasts of the first three PGA Tour events – the Hyundai Tournament of Champions, the Sony Open in Hawaii and the Bob Hope Classic – to participate.
RoboPutt To Launch Innovative New Vending Machine For Golf Lessons At 2011 PGA Merchandise Show
RoboPutt: To display its training device that is a vending machine for putting lessons. The RoboPutt will record a golfer’s best putting stroke and digitally store the stroke data on a personalized magnetic card. By purchasing 4-5 minute practice sessions, golfers can use the card like an ATM machine to withdraw lessons wherever a RoboPutt unit is available.
CourseTrends Announces The Marquette Golf Club Of Marquette, MI As Its Most Recent Client …
CourseTrends: To design and host the website, email marketing and e-commerce for Marquette Golf Club of Marquette, Mich.
Camilo Villegas Joins TaylorMade-adidas Golf Company's 2011 Tour Staff
TaylorMade-Adidas Golf Co. Signs Camilo Villegas, ranked No. 37 in the Official World Golf Ranking, to an endorsement agreement that will make Villegas TaylorMade’s leading brand ambassador for the Burner product line. He will also appear in Burner print and television advertising that begins in March.
Antigua’s Focus On The Future Adds 19 New Embroidery Machines
The Antigua Group: Adds 19 new embroidery machines to bolster its production capacity for Spring 2011. Antigua looks to growth in hat and e-commerce business as well increased general productivity.
