Selling golf by the hole has been a very successful initiative at The Links at Brunello. The course has benefitted from an increase in occupancy, more interest from younger audiences and women, as well as a bump in food and beverage sales.
In the podcast, Mr. Mortensen breaks down all the positive changes that switching to this membership and green fee model has brought to his operation.
Learn why selling golf by the hole helped The Links at Brunello:
• Shift traditional rounds to non-traditional by 13%
• Grow package sales
• Accommodate the needs of a variety of members
• Increase utilization without overcrowding
• Attract more young people
• Fill golf classes to capacity
• Challenge golf culture while respecting tradition
• Diversify and improve experiences available on-site
Of the podcast, Matt Welliver said: “The way young golfers consume entertainment is changing fast. These days, younger audiences have short attention spans and most people between 20 and 45 don’t don’t have time to play a 4-hour round of golf. That’s why golf courses are switching to membership and green fee models that accommodate shorter rounds of golf.” He added that “The Links at Brunello is a golf course that embodies this change in culture. Golf operators should listen to this podcast to understand why we believe in shorter rounds, diverse entertainment options, and better restaurant options.”
The podcast will be published April 26th, 2018 and can be found at resources.chronogolf.com/en/#type-podcast.
Chronogolf provides innovative cloud based software and marketing solutions to golf courses ranging from online booking, electronic tee-sheet, member management, tournaments management, customer loyalty and point of sale solutions for pro shops, snack bars and restaurants. Over 400 golf courses worldwide trust Chronogolf as their club management software provider, to date. Chronogolf is headquartered in Montreal, with offices in San-Francisco, Vancouver, Toronto and Paris.
For more information, please visit pro.chronogolf.com