-Renewing the Commitment to AGM Members, Advancing Education, Fostering Connections, and Driving Innovation in Golf Merchandising-
Partnership Details
NORTH PALM BEACH, FL. – DECEMBER 16, 2025 – Duca del Cosma, an award-winning luxury Italian fashion brand renowned for its golf footwear, is pleased to announce the renewal of its partnership with the Association of Golf Merchandisers (AGM). This demonstrates the company’s dedication to golf retail innovation and excellence.
The renewed partnership will include sponsorship of the AGM Platinum Awards Ceremony, which recognises the Top 100 Golf Shops, as well as the inaugural AGM Merchandisers of the Year awards. This prestigious event is set to take place on the main stage during the PGA Show week.
Brand Statement
“Duca del Cosma is pleased to announce the continuation of our partnership with the AGM, a respected association dedicated to advancing education and collaboration within golf retail,” stated Evelien Lauwers, Chief Commercial Officer at Duca del Cosma. “This renewed partnership is consistent with our brand mission to deliver luxury and innovation to green grass accounts, and we anticipate further strengthening our relationship with AGM members throughout 2025 and beyond.”
Upcoming Events and Sponsorships
In addition to sponsoring the AGM Platinum Awards Ceremony, Duca del Cosma will also serve as the official bag sponsor for the 2026 AGM Retail Conference, an education-driven event scheduled for Tuesday, January 20, 2026, at the Orange County Convention Center.
The official bag of the AGM Retail Conference enhances Duca del Cosma’s brand visibility. It will include the latest 2026 catalogue, a formal invitation to visit the booth, and detailed information about the PGA Show-driven programs.
AGM Product Preview Reception
During the AGM Product Preview Reception later that evening, attendees will have the opportunity to view Duca del Cosma’s upcoming Spring/Summer 2026 Collection. The company will present its latest product launches and introduce special promotions to help green grass accounts stand out in a competitive marketplace.
AGM members are cordially invited to visit the Duca del Cosma booth during the Product Preview Reception to view the brand’s newest designs. This event offers an excellent opportunity for members to engage with the team and gain insight into how Duca del Cosma is advancing innovation in golf fashion and performance.
AGM’s Perspective
“We appreciate Duca del Cosma’s strong support for the golf retail industry,” said Jennifer Morton, AGM CEO. “Their sponsorship of the 2026 AGM Platinum Awards and Retail Conference shows their commitment to building connections and promoting innovation within our membership.”
About the Association of Golf Merchandisers (AGM)
The Association of Golf Merchandisers is a globally recognised organisation representing over 850 buyer members and more than 170 vendor partners. Committed to elevating the realm of golf retail and merchandising, AGM focuses on ELEVATING RETAIL, ENHANCING RELATIONSHIPS, and EDUCATING ALWAYS. By facilitating interactions between vendor partners and golf retail buyers, AGM promotes a mutually beneficial dynamic. More details are available at AGM’s official website: Home – AGM Golf
About Duca del Cosma
Founded in Europe two decades ago, Duca del Cosma has transformed golf fashion with its contemporary line of shoes for modern golfers. The premium brand blends stylish Italian design with top-quality materials and expert craftsmanship to produce extremely comfortable shoes that look sensational on and off the course.
As the first to introduce spikeless golf shoes, Duca continues to push boundaries in fashionable innovation, offering around 150 styles and selling in over forty countries. The brand consistently leads global fashion trends and incorporates technology to enhance its luxury products. For more information on Duca del Cosma, please visit www.ducadelcosma.us
Media Contacts
Caitie Owona – Director of Communications, Read the Greens, GOLF Media, Inc. Caitiereadthegreens@gmail.com
Vanessa Price, President of Read the Greens, GOLF Media, Inc., (714) 544-6515 or Vanessamarie@readthegreensgolfmedia.net
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