Shattering Expectations Rethinks What’s Possible in Golf Fashion, Defining What’s Next for the Game
New York, NY – Eastside Golf, the lifestyle golf brand changing the cultural perception of the game, today announced the release of its Spring 2025 Collection, Shattering Expectations.
With Shattering Expectations, Eastside Golf rethinks what’s possible in golf fashion, introducing new signature silhouettes and updates to its core collection of apparel which seamlessly blends golf performance with streetwear style. The collection’s marquee shattered print was inspired by broken glass ceilings, commemorating those who are pushing forward, breaking boundaries and defining what’s next in search of a fearless future for golf.
“Golf comes with a lot of expectations—how you dress, how you talk, how you fit in. The Shattering Expectations collection is all about breaking that mold, with bold prints and colors that redefine how you can show up on the course,” said Olajuwon Ajanaku, founder and Creative Director of Eastside Golf. “This collection isn’t just about style—it’s about challenging stereotypes and pushing boundaries to make golf, and other traditional spaces, more inclusive and authentic for everyone.”
The 35 piece collection’s signature items include the Varsity Cardigan, a new take on a campus classic; the Shattered Swing Jacket, a lightweight windbreaker; the 1/4 Zip Mock Neck, crafted for all-day wear and easy layering; the Crossover Mesh Short, a performance short equally at home at the gym and on the course; the Shattered Nylon Vest, a streamlined mesh vest for the course; and the Invitational Polo, a nod to Eastside Golf’s annual Invitational which supports the brand’s charitable efforts.
“This collection holds deep meaning for Olajuwon and me. From being young kids who didn’t look like everyone else on the course, to competing and coaching at the highest levels, to now building a successful golf apparel brand—we’ve always defied stereotypes and broken barriers,” said Earl Cooper, co-founder and CEO of Eastside Golf. “We refuse to accept the status quo. That’s why we’re committed to pushing the game forward, making it more inclusive and welcoming for anyone who wants to be part of it. Whether it’s through our local efforts to bring more people to the course or simply inspiring confidence through our apparel, we want everyone to feel empowered to show up as their full, authentic selves—on or off the course.”
The release of Shattering Expectations also marks the brand’s sixth year of business, during which it has undergone tremendous growth, breaking down barriers and shattering cultural stereotypes inside and outside of the game. To celebrate the collection’s debut, Eastside Golf will be showcasing the stories of its founders, Earl Cooper and Olajuwon Ajanaku, and everyday men and women who are leading with excellence while also challenging the perception of the game.
The collection is available to purchase directly on Eastside Golf’s website and app, as well as through select retail stores nationwide.
Imagery Assets: Here Photo credit: Eastside Golf
About Eastside Golf:
Eastside Golf is actively transforming perceptions of the game through its apparel which has been embraced by golf professionals, celebrities, fashion influencers, and professional athletes including NBA stars Chris Paul and Jayson Tatum, NFL greats Patrick Mahomes and Victor Cruz, musician DJ Khaled and President Barack Obama. Its signature swingman logo, a young
Black man dressed in a sweatshirt and jeans with a gold chain around his neck and a club in mid-backswing, is meant to convey that you can bring your authentic self to the game of golf, with full confidence.
Eastside Golf boasts notable relationships with global brands including Mitchell & Ness, seven collaborations with Jordan Brand, and strategic partnerships and licensing deals with major entities such as the NBA, MLB, Mitchell & Ness, Bridgestone and Mercedes-Benz USA. The brand was profiled in Hulu’s “Grails: When Sneakers Change the Game,” a six-episode docuseries on how Ajanaku and Cooper are driving social and cultural change in golf.
Eastside Golf’s community outreach and golf education aims to connect young professionals and non-golfers with education, resources, and encouragement to love the game. Learn more at www.eastsidegolf.com, at Facebook or Instagram and X through @EastsideGolf.
For media inquiries, please contact:
Erica Annon
Robin for Eastside Golf erica@androbin.co
