Equipment

Matrix Shafts: Radix HD8 shaft was played in the HSBC Champions winner’s Cobra hybrid.

UST Mamiya: Won, according to Darrell Survey, the hybrid shaft count at the HSBC Champions.

Cobra Golf: Actor John O’Hurley stars in the first of a three-part video series about the brand’s Baffler.

Volvik Golf: Chella Choi and Ilhee Lee played the brand’s golf balls en route to finishing eighth and 17th, respectively, at the LPGA’s Mizuno Classic.

Honma: Tour staffer So Yeon Ryu has mathematically clinched the Louise Suggs Rolex Rookie of the Year honors with three tournaments remaining in the 2012 LPGA season.

FootJoy: Introduces the new SciFlex glove that promotes gripping power and breathability in all climate conditions.

Mizuno: Tour staffer Stacy Lewis won the Mizuno Classic, her LPGA-leading fourth of the season.

FootJoy: Introduces the new SciFlex glove that promotes gripping power and breathability in all climate conditions.

Titleist: Ian Poulter, Tom Lehman and Stacy Lewis won on their respective tours playing Titleist golf balls. Poulter and Lewis each played the Pro V1x, while Lehman played the Pro V1 to become the first player in Champions Tour history to win the points title two successive years.

TaylorMade-Adidas Golf: Tour staffer Tom Lehman won the Champions Tour’s season-ending Charles Schwab Cup Championship playing a full complement of the brand’s equipment. In winning, Lehman also became the first player to ever win the Champions Tour’s points title two consecutive seasons.

SuperStroke Golf: Grips were played by a pair of second-place finishers, including U.S. Ryder Cup member Jason Dufner, at the HSBC Champions.

Softspikes: PINS insert system was played by the respective winners of the HSBC Champions and Champions Tour’s Charles Schwab Cup Championship. Also, the Pulsar cleat was worn by the LPGA’s Mizuno Classic winner.

True Temper Sports: Dynamic Gold and Project X shafts were played by the HSBC Champions winner.

Aldila: RIP Phenom 50 shaft was played in the HSBC Champions winner’s driver.

Chromax Golf: Introduces its Chromax Distance line of high visibility technology golf balls. The Distance is the company’s first 90-compression ball.

Softspikes: PINS insert system was played by the respective winners of the HSBC Champions and Champions Tour’s Charles Schwab Cup Championship. Also, the Pulsar cleat was worn by the LPGA’s Mizuno Classic winner.

Aldila: RIP Phenom 50 shaft was played in the HSBC Champions winner’s driver.

Chromax Golf: Introduces its Chromax Distance line of high visibility technology golf balls. The Distance is the company’s first 90-compression ball.

Cobra Puma Golf: Tour staffer Ian Poulter played Cobra Golf equipment, including the ZL Encore driver, and wore Puma Golf apparel en route to winning the HSBC Champions.

Titleist: Announces the return of its free personalization custom golf ball promotion for the holiday season. From Nov. 1 to Dec. 31, personalization charges will be waived on orders of Titleist Pro V1, Pro V1x, NXT Tour, NXT Tour S, Velocity and DT SoLo golf balls.