Equipment

Dixon Golf: Fire ball is chosen to Golf Digest’s 2012 Hot List for the first time.

Tee Direct: Reports that, according to there U.S. International Trade Commission, it was the No. 1 importer of golf tees into the U.S. in 2011. The company saw its share of imports increase 35 percent during 2011 and more than double over 2009.

Callaway Golf Co.: Introduces the new Odyssey Flip Face line of adjustable putters. By using a screwdriver that doubles as a divot tool, golfers can unscrew a single component in the self-contained putter head to seamlessly rotate the putter face 180 degrees, allowing them to choose between two inserts – the new Metal-X insert or the popular White Ice insert.

SuperStroke Golf: Reports it had seven jumbo putter grips in play at the Masters.

Callaway Golf Co.: Introduces its new udesign by Callaway personalization and customization platform. Udesign by Callaway, an online customization tool, gives golfers purchasing its Razr Fit driver the unprecedented ability to design their own version of the club already used by Phil Mickelson, Ernie Els and Alvaro Quiros.

Matrix Shafts: 8m3 shaft was played by the Nationwide Tour’s Soboba Classic winner. Also, Matrix was No. 2 in the field’s total shaft count and first in the hybrid count.

Fourteen Golf: Releases a new set of irons, the TC-530FG forged irons, that are designed for playability and forgiveness, and have the lowest center of gravity amongst all of the brand’s irons.

Fourteen Golf: Irons and wedges were played by two top 10 finishers at the LPGA’s Kraft Nabisco Championship.

Callaway Golf Co.: Introduces its new udesign by Callaway personalization and customization platform. Udesign by Callaway, an online customization tool, gives golfers purchasing its Razr Fit driver the unprecedented ability to design their own version of the club already used by Phil Mickelson, Ernie Els and Alvaro Quiros.

Fujikura: Won the driver shaft count at the Masters, according to Darrell Survey. Also, the Motore Speeder VC.2 shaft was played by the Nationwide Tour’s Soboba Golf Classic winner.

Ping: To sell 5,000 limited-edition all-pink Ping G20 drivers, inspired by the one used by Masters champion Bubba Watson, and donate 5 percent of the proceeds to Watson’s charities.

Bag Boy: Introduces its new electric walking cart, the Navigator Elite, which utilizes a unique gyroscope navigation system that maintains a straight path even on the toughest terrain.

Fourteen Golf: Announces the newest dates and locations for Fourteen Golf Demo Days in California and Oregon.

Nippon Shaft: N.S. Pro Modus3 prototype steel shafts were played in the irons of the player who tied the Masters record-low final round of 8-under 64 on Sunday.

Softspikes: Product was worn by five of the top seven finisher at the Masters, as well as more than half of the plastic cleat-wearing field.

Champ: ProStinger model was worn by the Masters champion, according to Darrell Survey.

Rife Putters: Island Series Barbados Belly putter was played by a third-place finisher at the Masters.

True Temper Sports: Dynamic Gold, Grafalloy BiMatrix and Project X graphite shafts were played by Masters champion.

KBS: Tour and C-Taper shafts were played by two third-place finishers at the Masters.

Aerotech Golf: SteelFiber composite iron shafts were played by a third-place finisher at the Masters.