Equipment

Black Widow Grips: New Fusion putter grip model debuted at the Waste Management Phoenix Open.

Black Widow Grips: New Fusion putter grip model debuted at the Waste Management Phoenix Open.

Mitchell Golf Equipment Co.: Reports on the reception of its TourGauge Digital Irons and Putter Angle machines at last week’s PGA Merchandise Show.

Nike Golf: Reports on Paul Casey’s win at the European Tour’s Volvo Golf Champions – the fifth worldwide win by Nike Golf athletes in 2011.

Nike Golf: Reports on Paul Casey’s win at the European Tour’s Volvo Golf Champions – the fifth worldwide win by Nike Golf athletes in 2011.

Titleist: Announces the launch of its most technologically-advanced Pro V1 and Pro V1x golf balls to date. The Pro V1 promotes increased spin control and a more consistent ball flight with the new model; the Pro V1x promotes longer distance and a more consistent ball flight, along with its better greenside control.

Players Towel: Reports that three of the top six finishers at the Farmers Insurance Open, including the runner-up and third-place finisher, used its towel.

True Temper: Adds a fourth straight PGA Tour win at the Farmers Insurance Open, sweeping the top 10 money positions in the process. The champion played Dynamic Gold in his irons, a Grafalloy shaft in his driver and Project X graphite shaft in his 5-wood.

Titleist: New Pro V1x was played by Bubba Watson en route to winning the Farmers Insurance Open on Sunday, the same weekend the New Titleist Pro V1 and Pro V1x golf balls were officially introduced to the trade at the 2011 PGA Merchandise Show.

Aldila: Wins the manufacturer wood and hybrid shaft counts on the PGA Tour for the third consecutive week, according to the Darrell Survey. The latest win was at the Farmers Insurance Open.

Softspikes: Reports that eight of the top 11 plastic cleat wearers at the Farmers Insurance Open wore its product. Also, more than 60 percent of the cleat-wearing field wore Softspikes product.

Tiger Shark: Reports that the leader in Putts Per Round at the Farmers Insurance Open plays a SuperStroke Slim Lite putter grip.

Nippon Shaft: Prototype Modus3 shaft used by the European Tour’s Volvo Golf Champions’ winner. The Modus3 was introduced at last week’s PGA Merchandise Show in Orlando, FL.

Mizuno: Launches what the company describes as its longest and most forgiving metal woods and hybrids – the JPX-800. The new line of woods, including the JPX-800 driver, JPX-800 fairway wood and JPX-800 hybrid, are designed to maximize both the horizontal and vertical moment of inertia.

Champ: ProStinger cleat was worn by the Farmers Insurance Open winner, along with six of the top 10 finishers. The European Tour’s Volvo Golf Champions winner wore Champ product.

Aldila: Wins the manufacturer wood and hybrid shaft counts on the PGA Tour for the third consecutive week, according to the Darrell Survey. The latest win was at the Farmers Insurance Open.

Softspikes: Reports that eight of the top 11 plastic cleat wearers at the Farmers Insurance Open wore its product. Also, more than 60 percent of the cleat-wearing field wore Softspikes product.

Nippon Shaft: Prototype Modus3 shaft used by the European Tour’s Volvo Golf Champions’ winner. The Modus3 was introduced at last week’s PGA Merchandise Show in Orlando, FL.