Equipment

Aldila: Wins the manufacturer wood and hybrid shaft counts on the PGA Tour for the third consecutive week, according to the Darrell Survey. The latest win was at the Farmers Insurance Open.

Softspikes: Reports that eight of the top 11 plastic cleat wearers at the Farmers Insurance Open wore its product. Also, more than 60 percent of the cleat-wearing field wore Softspikes product.

Nippon Shaft: Prototype Modus3 shaft used by the European Tour’s Volvo Golf Champions’ winner. The Modus3 was introduced at last week’s PGA Merchandise Show in Orlando, FL.

Mizuno: Launches what the company describes as its longest and most forgiving metal woods and hybrids – the JPX-800. The new line of woods, including the JPX-800 driver, JPX-800 fairway wood and JPX-800 hybrid, are designed to maximize both the horizontal and vertical moment of inertia.

Champ: ProStinger cleat was worn by the Farmers Insurance Open winner, along with six of the top 10 finishers. The European Tour’s Volvo Golf Champions winner wore Champ product.

Tour Edge: Introduces the CB4 Tour driver, which features an ultra-thin crown and cup face that creates a lower center of gravity.

Aldila: Debuted its new RIP Beta, Gamma shafts at the PGA Merchandise Show’s Outdoor Demo Day on Jan. 26.

Aerotech Golf: SteelFiber i95 taper tip constant weight shafts were played in the irons of a top-10 finisher at the Bob Hope Classic.

Fujikura: Reports on the usage of its Motore Speeder and Rombax shafts on the Champions Tour.

Aldila: To expand its RIP shaft series with the RIP Beta (mid-launch) and the RIP Gamma (higher-balance). The RIP Alpha (low-launch) is the original shaft.

Tee Direct: To debut its new Tef Tee, a Teflon-coated performance tee, at this week’s Farmers Insurance Open.

Fujikura: To introduce the Motore Speeder VC.2 and Blur shafts to its 2011 product line.

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Nike Golf: Introduces its new VR Pro Cavity irons that, the company claims, will offer more forgiveness, distance and better ball flight than tour-level forged irons.

GolfTalk Live: To provide coverage of the PGA Merchandise Show on Saturday, Jan. 28, from Mystic Dunes Resort in Orlando, FL. Also, show host Tony Leodora will file daily blog posts from the show.

Aldila: To expand its RIP shaft series with the RIP Beta (mid-launch) and the RIP Gamma (higher-balance). The RIP Alpha (low-launch) is the original shaft.

Champ: ScorpionStinger spikes, according to Darrell Survey, were the most worn at the Bob Hope Classic, which was won by a player wearing Champ product. Also, 66 percent of the European Tour’s Abu Dhabi HSBC Championship field wore Champ.

Bettinardi: Reports on its Country Club Signature Series collection, which include putters, custom buckles and ball markers.

Bettinardi Golf: Tour staffer Brian Gay shot a final-round 10-under-par 62 to finish fifth at the Bob Hope Classic on Sunday. Gay plays a Bettinardi BB 8 prototype.

Aldila: Won the the wood and hybrid shaft manufacturer counts at the Bob Hope Classic. Aldila, according to Darrell Survey, had 47 more wood and 24 more hybrid shafts in play than its closest competitor.