Equipment

Champ: Winners of the Farmers Insurance Open and Qatar Masters wore the company’s spikes, including six of the top-10 finishers on the PGA Tour.

Datrek: Debuts 2010 line of cart and stand bags, highlighted by the Assault, Raptor and Sabre models, and marking Datrek’s first new product introduction since being acquired by Dynamic Brands.

Softspikes: Nine of the top 12 finishers who wore plastic cleats at the Farmers Insurance Open chose Softspikes. Also, the winner of the Nationwide Tour’s New Zealand Open wore the Black Widow Tour cleats, the first win of 2010 for that model.

Aldila: Wins the woods and hybrids shaft counts on the PGA and Nationwide tours, while Qatar Masters champion plays the RIP shaft in his driver.

Softspikes: Debuted its Black Widow Grips line at the PGA Merchandise Show, along with a series of product innovations and line extensions. “We are thrilled with the tremendous feedback we have received about all of our products, old and new, from various consumers, golf pros, and others within the golf industry who attended the show,” said John Hohman, vice president of marketing, PrideSports.

Fujikura: Speeder shaft technology was used in Bob Hope Classic winner’s driver, while the brand also led the driver shaft count.

Titleist: Tour staff player Bill Haas played the Pro V1 golf ball and 14 Titleist golf clubs en route to making the Bob Hope Classic his first PGA Tour victory.

Rife Putters: Debuting its new Deep Blue putter, a recent recipient of a Golf Digest 2010 Hot List Award, at the PGA Merchandise Show, which opens today.

TaylorMade Golf: Reveals its next generation of golf bags for 2010 – a collection highlighted by 10 bags, including eight new models that feature improvement in design and functionality. One of the enhancements is called Fast Action Snap Technology (FAST), which allows golfers easier access to accessories such as GPS, rangefinders and cell phones. The FAST case, sold separately, easily affixes accessories onto corresponding rivets that line the outside of all new 2010 bag models.

Aldila: Mitsubishi Electric Championship winner played the VooDoo shaft in his driver. Also, NV and Hybird versions of the VooDoo shaft are now available.

Softspikes: Enters the golf grip market with its Black Widow grips, a line that was created for players of all levels and is offered in five distinct models. The grips will be available in the spring.

Aerotech: SteelFiber composite iron shafts were played by a second-place finisher at the Bob Hope Classic. The shafts were Aerotech’s SteelFiber i95 taper tip constant weight shafts.

True Temper: The respective winners of the Bob Hope Classic and European Tour’s Abu Dhabi Championship played Dynamic Golf shafts in their irons. Also, True Temper had 114 sets of irons in play at the Bob Hope Classic to easily when the iron shaft count.

Aldila: Mitsubishi Electric Championship winner played the VooDoo shaft in his driver. Also, NV and Hybird versions of the VooDoo shaft are now available.

Softspikes: Enters the golf grip market with its Black Widow grips, a line that was created for players of all levels and is offered in five distinct models. The grips will be available in the spring.

Flix Golf: Launching its new Flix Lite switchblade automatic divot repair tool to the U.S. market at the PGA Merchandise Show.

Green Keepers: Announces an improved Line-M-Up Pro ball marker, which used with the Line-M-Up Pro precision ball alignment, creates a new Putt Positioning System. Line-M-Up products provide multiple marking options that improve aim, stroke and green reading abilities.

Alidila: Led by its VooDoo and RIP shafts, Aldila wins the wood, hybrid shaft count at the Bob Hope Classic.