Leading golf apparel brand charts its pedigree in eco-friendly & recycled garments
To coincide with exhibiting at the 2023 PGA Show this month (#7253), leading golf apparel brand Galvin Green has published a Sustainability Report that sets out its green credentials and goals, plus the thoughts of retail partners, industry experts, suppliers, Tour players and staff members.
The report charts the brand’s relentless quest to produce long-lasting garments since 2013, when it first used globally recognised bluesign® approved fabric in its rainwear. It also incorporates independent research* commissioned by Galvin Green among North American golfers last year on the subject of sustainability in golf. Around 70% of the latest collection displayed in Orlando is made from responsibly sourced fabric, including sweaters derived from recycled plastic bottles.
“Sustainability is at the top of our agenda, because we care about the environment and our customers enjoying the benefits of playing in harmony with nature,” said CEO Nicholai Stein. “Our ambitious target is 100% transparency by 2025, so customers will then know exactly where each component of each garment they wear comes from and what it consists of. The complete range will be fully sustainable in the very near future, as we look to be at the forefront of new technologies that ensure all textiles used in our products are recycled or recyclable,” he added.
The 21-page digital report, entitled The Green Path to Performance, shows how Galvin Green measures up in terms of using certified eco-friendly materials. Four of the seven product categories are using 100% certified materials – GORE-TEX rainwear, INSULA™ sweaters, VENTIL8™ PLUS pants & skirts and SKINTIGHT base layers – while others are the focus of finding more environmentally friendly options. Labels, hangers and packaging are made from recycled materials.
According to PGA Tour player Lanto Griffin, who has played in Galvin Green clothing since 2020, spending more money on better quality will prove worthwhile in the long run. “Galvin Green clothes are great quality and I find myself wearing them much longer than other brands I’ve worn in the past,” he said.
Eco-conscious Welsh Ladies European Tour star Amy Boulden believes it’s important to have longlasting clothing. “The Galvin Green garments are all great to wear at any time and I love the shirts and shorts, which are incredibly breathable, yet hold their shape so well over time,” she said.
Jonathan Smith, Executive Director of the GEO Foundation for Sustainable Golf commented: “Galvin Green has shown great leadership in the golf apparel sector for a number of years…with a focus that sets an example for the whole industry on how to innovate responsibly and sustainably.”
Lou Delfino, General Manager of Galvin Green in North America, sees the subject as being an increasingly important sales advantage. “Years of investment into this area gives us a leg up on most other brands…with the depth of our long-lasting product offering and the brand commitment to provide even more eco-friendly garments, especially for the younger generation of golfers,” he said.
The report also contains a Code of Conduct listing Galvin Green commitments to the ten principles of the UN’s Global Compact principles, plus an extra voluntary charity dimension that saw the brand donate 10% of sales over the Green Friday Weekend in November 2022 to the UNHCR for refugee support.
Research showed that the vast majority (83%) believe sustainability will become more important over the next decade and 72% think it’s important for golf apparel brands to advance their responsibly manufactured product offering.
For more details about Galvin Green products visit: www.galvingreen.com or read the full Sustainability Report here: https://issuu.com/galvingreen/docs/presentation_sustainability_2023.
*The research was conducted among North American men and women golfers in February 2022 by leading sports research company Sporting Insights, with the aim of understanding the key sustainability practices and concerns of golfers.
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