Aussie Software Engineer brings simulators mainstream with SAAS business model.
In Episode 6 of GIR we offer a seat at the roundtable to Brett Campbell, CEO of aboutGolf. In this week’s show we dig into his acquisition of aboutGOLF, the obvious impacts of the recent health crisis on the sim business, and the evolving business model of aG away from just hardware to more of a software as a service offering. The COIVD-19 global health crisis is having a profound impact on the game of golf, nowhere more directly than in the virtual golf or simulator business. On the one hand, as you might have expected, Brett highlights some successes they are having with their residential business through the launch of the aGTrainer, a sim in a box DIY type setup. On the other hand, the business of indoor golf centers and commercial simulators is having to drastically adjust to limited capacity and social distancing standards.
Brett’s extensive background in enterprise software development is beginning to show through with the transformation of aboutGOLF from a hardware company to a software as a service type model. Brett shares with the listener’s insights from the recent launches of additional social and content add on to aboutGolf including aGLinks, aGLocker, aGContents and aGTrainer and aGTour.
aG simulators offer a host of family entertainment activities, including home cinema and a variety of games. aG continues its commitment to entertaining customers from the comfort of their homes throughout this crisis and beyond.
aG’s premise is that Modern Golf should be played anytime, anywhere, and by anyone. Our software analyzes data to improve your game. Our golf and entertainment experience brings you the unimaginable. Most importantly, our platform connects you with others—because together is better and the future of golf.
For more information, contact Matthew Pilla, aboutGOLF public relations +1.425.802.6653