Charleston, S.C. — The National Golf Course Owners Association (NGCOA) Golf Business Conference 2025 (GBC25) announces its “GBC25 Research Track” — a series of three consecutive education sessions during the Tuesday program dedicated to the association’s soon-to-be-released 2025 research publications. Within each of these sessions, GBC25 attendees will explore the analysis, discuss the data and findings with the authors and subject matter experts, and construct real-world scenarios to determine how to use this critical information into their golf operations.
A Modern Guide to Golf Marketing — Your Back-Office Blueprint
Golf marketing experts Alex LaRoche, Director of Sales & Marketing for CourseCo. and Robbie Wooten, President of Impact Golf Marketing will unpack and dissect the newest NGCOA member-exclusive research report, A Modern Guide to Golf Marketing. Attendees will get insights, explore real world applications, and learn how to implement the newest and most effective marketing trends and tactics to apply at their golf course businesses. Alex and Robbie will also be joined by Adam Jaffe, Partnership Lead at Google Search, for a comprehensive look at the role the Google Business Profile plays in facilities’ operation strategies.
The Doctors Are In — Need-to-Know Results from the 2025 Golf Business Pulse Report
Cathy Harbin, Owner of Pine Ridge Golf Course and President of the NGCOA and Jon Last, President of Sports & Leisure Research Group present an eye-opening look at business-critical trends emerging from the upcoming 2025 Golf Business Pulse Report. This report, exclusive to NGCOA members and GBC attendees, surveyed hundreds of golf course owners and operators, taking their temperature on topics spanning the golf industry landscape. Attendees will review the reports and learn when, where and how to apply these trends at their golf facilities to meet the moment and bolster operations.
Cyber Risk And Data Protection — Shield Your Golf Business From Greens To Screens
Joseph Saracino, President & CEO of Cino Security Solution and Harvey Silverman, Contributor to Golf Business and Founder of Silverback Golf Marketing dissect the new NGCOA Research report Cyber Risk And Data Protection — Shield Your Golf Business From Greens To Screens. They’ll brief attendees on the existing dangers, best practices, and current solutions to protect golf course businesses from falling into the hands of cybercriminals.
Golf Business Conference, hosted by the NGCOA, is the industry’s largest annual gathering of golf course owners, operators, general managers and others who run golf course businesses. Golf Business Conference 2025 (GBC25) will be held from January 20-22 in Orlando, Florida, co-located with the 2025 PGA Show. GBC25 education sessions are eligible for continuing education units (CEUs) for Professional Golfers Association (PGA), Ladies Professional Golf Association (LPGA), Club Management Association of America (CMAA), and Golf Course Superintendents Association of America (GCSAA).
Golf course owners and operators save $100 when registering for GBC25 by December 31; registration, the full education agenda, a list of speakers and sponsors, and more can be found at golfbusinessconference.com. Sponsorship opportunities are also available; suppliers can contact partnerships@ngcoa.org for details.
About the National Golf Course Owners Association
The NGCOA is the leading authority on the business of golf course ownership and management. The association represents and promotes the interests of golf courses as the principal businesses and economic assets of the game of golf. The not-for-profit organization is the only trade association dedicated exclusively to golf course owners and operators. Through advocacy, education and information resources, purchasing programs and networking opportunities, the NGCOA helps golf course owners and operators run more successful businesses. For more information or to join, visit ngcoa.org or call 800-933-4262.
Media Contact: Renée Flowers, Senior Director of Events and Communications, NGCOA, rflowers@ngcoa.org
