Golf Pride Celebrates Banner Year on the PGA TOUR Sweeping TOUR Championship and FedEx Cup Titles!

PINEHURST, N.C. … Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today that it was the leading swing and putter grip choice throughout the FedEx Cup Playoffs, including at the season-ending TOUR Championship. At the TOUR Championship, the winner captured the tournament and the FedEx Cup title using Golf Pride’s swing grips and putter grip. Since the FedEx Cup started 13 years ago, Golf Pride has been the trusted grip in players hands for 11 titles.

The thrilling victory at East Lake Golf Club gives Golf Pride 39 wins out of the official 46-events played during the PGA TOUR’s 2018-19 season. Below is a rundown of some of Golf Pride’s most noteworthy achievements during the brand’s banner year on the PGA TOUR.

• “Golf Pride Slam” – wins at all four Majors this season.
• 13x more PGA TOUR victories than its nearest competitor.
• 7 unique Golf Pride swing grips won this season including the brand’s latest innovations in ALIGN Technology & Plus4 Technology.
• 43 of 50 players who earned their 2019-20 PGA TOUR cards through the Korn Ferry Playoffs or by virtue of being Top 25 money earners on the Korn Ferry Tour relied on Golf Pride grips.

“2018-19 has been an incredible season for Golf Pride,” said Brandon Sowell, global sales and marketing director for Golf Pride. “We continued our run of success in the game’s biggest events with some of our most trusted grips, and we saw several of our newest and most innovative technologies gain traction on TOUR garnering marquee wins. This season has been a tremendous showcase of how the best players in the world grip confidence each week with Golf Pride.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA TOUR with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

For more information on Golf Pride’s entire 2019 product offering, visit http://www.golfpride.com.

Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com.

Eaton is a power management company with 2018 sales of $21.6 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 100,000 employees and sells products to customers in more than 175 countries. For more information, visit Eaton.com.

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Contact:  Jared Kelowitz, (864) 233-3776 ext. 24