Bourbon, MO – Imperial, the leader in golf headwear, is proud to continue its partnership with PGA Tour professional and brand ambassador Keith Mitchell, alongside Cisco and Mizuno, through the Charity Game Imperial Tour Visor® initiative.
The first release earlier this year was a tremendous success, selling out quickly and raising significant funds for the Nantz National Alzheimer Center. Building on that momentum, Imperial released a second drop of the Charity Game Imperial Tour Visor on June 23rd, this time benefitting the Missouri Mental Health Foundation.
“As a Missouri-based company, Imperial is committed to supporting our local communities,” said Jerry Biag, Director of Marketing at Imperial. “The Missouri Mental Health Foundation is doing critical work in advocacy, education, and improving the lives of those impacted by mental illness. We’re proud to use this platform to shine a light on their mission.”
The Charity Game Imperial Tour Visor® project features a uniquely designed version of the visor Keith Mitchell wears in competition. This second edition continues the tradition of purpose-driven style and philanthropy.
“Raising awareness for mental health is important,” said Keith Mitchell. “I’m grateful for the opportunity to support Imperial and give back to those who have supported me throughout my career. I’m proud to be part of this initiative to support the Missouri Mental Health Foundation.”
Following the overwhelming response to the first two releases, Imperial will launch two additional product drops later this year, with Cisco and Mizuno each selecting their own charitable partners to support through the sale of Charity Game Visor.
“On behalf of all parties involved, we would like to thank the fans, collectors, and supporters for supporting our charitable initiatives and making a positive impact in the areas we cherish most. Keep an eye out for the next release!” added Jerry Biag.
For more information on the Charity Game Imperial Tour Visor® project, visit www.imperial1916.com.
About Imperial
Imperial is a consumer apparel brand founded in 1916 with design, marketing, manufacturing and distribution capabilities. Imperial sells its products into several markets, including the direct including the direct-to-consumer (DTC), golf, corporate, and supply chain channels. Customers include the U.S. Open, PGA Championship, Open Championship, Ryder Cup, Presidents Cup, and Solheim Cup. Imperial also has manufacturing and licensing relationships with Nike, Peter Millar, Tommy Hilfiger, Vans, adidas and many other global brands.
Imperial products can be found at all Top 100 and over 75% of the Top 400 golf courses in the United States and has been voted the #1 headwear brand for private and resort golf facilities for eight consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech.
For further information please visit Imperial1916.com. Follow Imperial on Instagram at @ImperialHats.
Media contact:
Jerry Biag
Director of Marketing
Jbiag@imperial1916.com
