How Swede it is:
(LOS ANGELES, Calif.) – A three-way playoff for first place and a fitting winner highlighted last week’s second annual LOHLA SPORT Tournament of Club Champions featuring Annika Sorenstam at Sherwood Country Club in Thousand Oaks, Calif.
During extra hole play, Nathalie Gallacher (Cherry Hills Country Club, Cherry Hills Village, Colo.) topped runners-up Cathy Lonegan (Las Posas Country Club, Camarillo, Calif.) and Kristen Mulenburg (Contra Costa Country Club, Pleasant Hill, Calif.). All three are exempt into next year’s tournament.
The stroke-play competition was between current gross ladies’ club champions representing golf and country clubs that carry LOHLA SPORT, the premium ladies’ golf-lifestyle apparel brand.
Victory was particularly sweet for Gallacher, mom to four kids under the age of six. She grew up playing competitive junior golf in Sweden before joining the University of Texas-El Paso team in 2010. Gallacher longed to meet fellow compatriot Annika Sorenstam, a LOHLA SPORT Global Ambassador, and the wish came true when the golf legend presented her with the winner’s trophy.
“I was so excited when I got the invitation to the LOHLA SPORT Tournament of Club Champions, and to meet Annika Sorenstam who was my role model growing up,” says Gallacher. “It was so fun to interact with her, and having her watch me in the playoff and winning the title is something I will never forget. I’m so grateful for this fun tournament by LOHLA SPORT, and I can’t wait for next year.”
Prizes and giveaways included Kendra Scott jewelry, an Oliver Thomas bag, Duca Del Cosma golf shoes, REVO sunglasses and, appropriately, a LOHLA SPORT head-to-toe outfit and cashmere scarf.
Official club partner XXIO sampled its line and hosted a straightest drive contest on a golf simulator, and a fashion show of LOHLA SPORT’s fall collection featured decked-out Sherwood Lady Ambassadors. Annika and company Founder and CEO Lisa O’Hurley greeted each of the 23 golfers on the first tee, and Annika headlined a fireside chat with the group.
“It’s amazing to witness the confidence and camaraderie of these women on and off the golf course,” says Annika. “I’ve always said and will continue to say that when you look your best, you play your best, and this group of champions prove that.”
The tournament expresses appreciation for the nearly 300 fine golf shops experiencing outstanding sales of LOHLA SPORT tops, bottoms, skorts, outerwear and accessories which seamlessly transition from the course to the office and social settings.
All LOHLA SPORT styles are rooted in fun, colorful, classy, flattering and on-trend European designs with Los Angeles flair. Available in XXS to XXL, they are made of fine-quality fabrics sourced worldwide and optimize athletic movements.
Keenly known for its core bottoms, LOHLA SPORT continues to amass a strong “Golfleisure” following akin to Lululemon’s “Athleisure” craze. Top sellers include:
- The “Very Pant” – The four-pocket, full, four-way, luxe fabric, ankle-length stretch pant comes in many colors, including a nucleus of navy, black, white, red and seasonal favorites.
- The Golf Fitness Pull-On Pant – Worn under skorts, it is purposely thicker in becoming the ideal golf-yoga pant with back pockets making it country club appropriate.
About
Based in Los Angeles, California, LOHLA SPORT’s premium ladies’ golf-lifestyle apparel is captivating the golf, country club and resort market. Debuted in January 2021, its impeccable sense of style features colorful, on-trend European designs with Los Angeles flair. The brainchild of recognized fashionista and longtime Golf Channel and GOLFINO executive Lisa O’Hurley, LOHLA SPORT boasts a sophisticated and playful lineup of tops, bottoms, skorts, outwear and accessories in coordinated collections. Sold online and in 300-plus exclusive golf shops and women’s boutiques, outfits confidently transition from the course to the office to socializing with friends and family. Especially popular are the signature “Golf Fitness Pull-On Pant” and “The Very Pant,” a play on “Seinfield” in which O’Hurley’s husband, actor John O’Hurley, starred as the fictional character J. Peterman. Golf icon Annika Sorenstam is LOHLA SPORT’s global ambassador.
More information: www.lohlasport.com, hello@lohlasport.com.
CONTACT:
Rich Katz
rkatz@katzstrategy.com
703.283.4852
