To grow and scale its wholesale channel, an emerging golf apparel brand has selected one platform to drive sales.
[Los Angeles, CA] – Marie Birdie, an emerging brand focusing on providing teenage girls with golf apparel, has partnered with RepSpark Systems to drive sales and deliver the highest quality service to their B2B customers.
Guided by her tween-aged daughters, her love of golf, and a passion for doing more for girls in sport, founder Ellen Marie Krissman launched her brainchild and “third baby”, Marie Birdie, at the 2023 PGA Show. Met with fanfare and enthusiasm from so many clubs around the US and internationally for a new fashion-forward Junior girls option, she realized she needed a user-friendly wholesale ordering platform, and quickly!
“I was blown away with RepSpark after my first demo,” says Krissman. “From the Insignia program’s easy embroidery add-on option, individualized catalog and flyer creation, to the ability for green grass shops to discover and order project current or future stock will be a game changer for Marie Birdie, especially as we enter into a robust time for Junior golf competitions and summer golf camps. We are also excited about the opportunity to make it easier for our growing independent sales team.”
RepSpark’s Accelerate solution will allow Marie Birdie to connect its wholesale products, inventory, and customers to its B2B digital storefront via its Shopify website. This integration will allow their sales team to better serve their buyers with selling features like shoppable Digital Catalogs, order management tools, and analytics to make smart buying decisions. RepSpark’s integration with Insignia will allow buyers to add customization options to select merchandise to further streamline the ordering process. Along with efficient buying capabilities, the apparel golf brand will also be able to expand its network to the 42,000 retailers and 7,000 golf shops who are actively engaged on the platform’s marketplace, RepSpark Community.
“We are so excited to welcome Marie Birdie to RepSpark!” said Edward Howard, an Account Executive at RepSpark. “Not only do they have a powerful brand mission and compelling product assortment, but we look forward to partnering with them as they grow and scale their emerging business to become a leading brand.”
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to drive sales by connecting and collaborating with their buyers to place orders, create digital line sheets, and analyze key data 24/7.
To shop Marie Birdie on RepSpark, retailers can claim their forever-free account on RepSpark Community and request access to their brand via app.repspark.com
To learn more about RepSpark and how it can help you grow and scale your wholesale business, schedule a demo at repspark.com.
About Marie Birdie:
Marie Birdie brings a fun first approach to the game of golf, focusing solely on girls ages 9 to 17. Concerned with research finding that girls drop out of sports twice the rate of boys by the age of 14, Marie Birdie aims to change how girls interact with golf, challenge traditional game stereotypes, and encourage girls’ participation at all levels. From pockets and prints to technical apparel created to fit growing bodies, everything we design is to help her feel seen, confident, and comfortable out on the course playing her best game. Our collections mix and match, combining bold, vibrant prints with classic cuts and subtle design details, giving the Marie Birdie girl endless ways to express her style. Marie Birdie is headquartered in Los Angeles, Calif.
About RepSpark:
RepSpark is the leading provider of digital solutions for B2B wholesale commerce. Designed to be personalized, intuitive, and powerfully intelligent, RepSpark’s platform drives brands to connect and collaborate with their buyers to place orders, create digital line sheets and analyze key data 24/7. RepSpark brands leverage technology to drive sales growth and better serve their retailers. Founded in 2007, RepSpark is headquartered in Anaheim, CA. To join RepSpark Community, claim your forever-free account at app.repspark.com, and for more information, visit www.repspark.com.
CONTACT: colleen.tatum@repspark.com
