ORLANDO, Fla. – NBC Sports Next, the world’s largest provider of golf course technology and services, will add pricing strategy consultation in 2024 for eight golf courses managed by New England-based Sterling Golf Management Inc., as part of their recently announced extended partnership.
Through its relationship with GolfNow, Sterling Golf Management’s portfolio of golf courses not only will continue to benefit from exposure to the millions of golfers who regularly use GolfNow 24/7 to search for and book tee times online, but also from operational efficiencies and opportunities for growth provided by NBC Sports Next’s Golf365 Pro technology, the golf course industry’s most advanced management platform. Golf365 Pro’s cloud-based system can promote, sell, communicate, and control every operational facet of a golf course, and includes an advanced tee sheet, point-of-sales system, robust customer database, intuitive food and beverage, mobile app, mobile check-in and pay, and payments. It also includes a business intelligence function, making data accessible and manageable for benchmarking success.
Sterling’s courses in 2024 also will implement GolfNow’s dynamic pricing technology to increase utilization and maximize revenue, saving operators valuable time they now will be able to dedicate toward improving their golfers’ experience.
“We look forward to our continued partnership with GolfNow and we’re excited to explore new features like demand-based pricing and business intelligence in our tech-first, golfer-centric operations,” said Kevin Osgood, President, Sterling Golf Management.
Sterling Golf Management has been providing consulting and management services to golf courses in New England for more than 29 years. Its current portfolio includes more than a dozen golf courses, with those working with GolfNow including:
- Crystal Lake Golf Course
- Norwood Country Club
- Rockland Golf Course
- Little Harbor Country Club
- Chelmsford Country Club
- Unicorn Golf Course
- Maynard Golf Course
- Stoneham Oaks Golf Course
About NBC Sports Next
NBC Sports Next is a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within Golf and Youth & Recreational Sports. Known for its sports technology product innovation, NBC Sports Next equips more than 30 million players, coaches, athletes, sports administrators and fans in 40 countries with more than 25 sports solution products, including GolfNow, the leading online tee time marketplace and provider of golf course operations technology and services; GolfPass the ultimate golf membership that connects golfers to exclusive content, tee time credits, coaching, tips and other benefits; and SportsEngine, an industry leader in youth sports club, league and team management technology and youth sports editorial content. NBC Sports Next is fueled by its mission to innovate, create larger-than-life events and connect with sports fans through technology to provide the ultimate in immersive experiences.
Dan Higgins
NBC Sports Next
Dan.Higgins@nbcuni.com
407-496-8107
