Golfweek: Announces its acquisition of three Golf Press Association wire services, including The Apparel Wire.
News
Couples Wins Third Straight With Ecco Footwear
Ecco: Tour staff player Fred Couples won the Champions Tour’s Cap Cana Championship, his third straight win this season, wearing the shoemaker’s Golf Street Premier footwear.
Dawgs Golf Expands Sales Initiative In Canada
Dawgs Golf: Partners with Golf Trends, which will manage a team of sales representatives in Canada to showcase the footwear maker’s full-line collection. Dawgs Golf shoes will be available for sale in Canada in early May.
Bandon Caddies Don Adidas Golf All Weather Suit
Adidas Golf: Bandon Dunes Golf Resort chooses the ClimaProof All Weather Caddy Suit for its caddy force. Adidas Golf won the bid to become the official supplier in August and spent 24 months testing various prototypes of the suit, which caddies began wearing on March 23.
Glove It Becomes EWGA Affiliate Partner
Glove It: Named an affiliate partner of the EWGA and will market its line of women’s accessories and golf bags at local and national EWGA events.
Creamer, Gulbis Lend To Signature Footwear
Adidas Golf: With input from LPGA pros Paula Creamer and Natalie Gulbis, creates new Signature Paula and Signature Natalie footwear.
Quagmire Adds Three Staff Players
Quagmire: The lifestyle apparel company signs tour players Matt Weibring, Branden Grace and Aron Price to endorsement agreements.
Fila’s Lewis Posts LET Top 10s
Fila Golf: Tour staff player Stacy Lewis records back-to-back top-10 finishes on Ladies European Tour. Lewis tied for eighth at the ANZ Ladies Masters and finished seventh at the Women’s Australian Open.
Just Fore You Jewelry, EWGA Partner
Just Fore You Jewelry: Becomes an affiliate partner of the EWGA and will be showcased at EWGA events throughout the year.
G>Sok Perfect Fit For Gold
Etonic: G>Sok Perfect Fit receives a gold award on Golf Digest’s 2010 Golf Glove Hot List. The glove received high marks for its flexibility, consistent fit and anti-twisting thumb area.
Fowler Inks With Trion:Z
Trion:Z: Signs PGA Tour rookie Rickie Fowler to a multi-year endorsement agreement.
Sunice Becomes PGA Tour’s Outwear Licensee
Sunice: Signs a three-year licensing agreement with the PGA Tour to become the outerwear licensee of the PGA, Champions and Nationwide tours.
ECCO Golf Launches 2010 Comfort Tech Van
Ecco: Redesigns its Comfort Tech Van, which is a core element in a nationwide initiative to enhance retailer and consumer awareness of the company’s direct-injection shoe technology.
Children’s Apparel Brand Launches Book Series
The Littlest Golfer: Begins shipping the first in its series of children’s golf books, “How Putter Learned His ABC’s.”
Fila's Lewis Posts LET Top 10s
Fila Golf: Tour staff player Stacy Lewis records back-to-back top-10 finishes on Ladies European Tour. Lewis tied for eighth at the ANZ Ladies Masters and finished seventh at the Women’s Australian Open.
G>Sok Perfect Fit For Gold
Etonic: G>Sok Perfect Fit receives a gold award on Golf Digest’s 2010 Golf Glove Hot List. The glove received high marks for its flexibility, consistent fit and anti-twisting thumb area.
Sunice Becomes PGA Tour's Outwear Licensee
Sunice: Signs a three-year licensing agreement with the PGA Tour to become the outerwear licensee of the PGA, Champions and Nationwide tours.
Children's Apparel Brand Launches Book Series
The Littlest Golfer: Begins shipping the first in its series of children’s golf books, “How Putter Learned His ABC’s.”
Antigua Announces New Licensee, Distributor
Antigua: Signs a 10-year licensee-distributor agreement with MST Golf in Malaysia, Singapore and Vietnam.
Etonic Supports Rally For The Cure
Etonic: Rally For the Cure, a breast cancer awareness program supporting Susan G. Komen for the Cure, announces the company as an official partner. Etonic will provide golf and running footwear for Rally For The Cure golf and tennis events.