News

Kentwool: To launch its KW series Sport and Pro-Light socks, which feature new technical fabrications and fresh aesthetics, at the PGA Merchandise Show.

Greg Norman Collection: Names Robert LaFontant as design director for the company’s GN Women’s Collection.

TaylorMade Golf Co.: Extends its endorsement agreement with reigning U.S. Open champion Justin Rose through 2018. As part of the agreement, Rose will continue to wear Ashworth apparel and footwear.

Tharanco Lifestyles: Promotes Jim Ireland to western regional sales manager for Greg Norman Collection and Dunning Golf.

Lizzie Driver: Will introduce a unique shopping program entitled The Lizzie Driver Boutique at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL. The online boutique will offer an exclusive experience from a pro shop to its women members to comfortably and securely shop for golf apparel online via the club’s own website.

True Linkswear: To exhibit its new 2014 shoe line at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL. The new line features four men’s shoes, a pair of women’s styles and an additional offering for children.

Chase54: To unveil its revamped and redesigned spring and summer collection of golf apparel at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

AHEAD: To unveil its fall 2014 apparel collections for its AHEAD, Kate Lord and PGA Authentic brands at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

Greg Norman Collection: To introduce its new GN Women’s Collection at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

Devereux: To launch its fall 2014 collection, and will also be featured in the Main Lobby Apparel Showcase and the Fashion Lounge of the PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

Bermuda Sands Apparel Co.: To launch new Bermuda Sands XP line of men’s and women’s fashions at the 61st PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

The Antigua Group: Announces the celebration of its 35th anniversary throughout 2014. The company’s tour staffers will wear a 35th anniversary logo on their garments during the season and several special promotions will also be initiated in the company’s four business channels.

Ecco: Extends its endorsement agreement with Graeme McDowell, who will continue to showcase the company logo on his headwear and compete in its golf shoes on the PGA and European tours.

Kevan Hall Sport: To premiere active lifestyle and golfwear brand for women at 61st annual show.

Loudmouth Golf: Releases its spring 2014 collection, which includes seven new designs.

Pukka: To showcase its complete line of custom headwear and custom mobile cases at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL. Pukka’s 2014 custom headwear collection features over 100 new looks.

Second Skin: To showcase its fall 2014 line at the annual PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

Second Skin Garment Co.: To showcase its Hollas fall 2014 line at the 61st annual show. The collection will feature a palette of cool-outdoor colors such Lake, Citronelle and Pond.

Greg Norman Collection: To introduce its new GN Women’s Collection at the PGA Merchandise Show, Jan. 21-24 in Orlando, FL.

Loudmouth Golf: Releases its spring 2014 collection, which includes seven new designs.