News

Trion:Z: Signs PGA Tour player Rory McIlroy to a multi-year agreement to wear and promote the company’s line of ionic/magnetic accessories.

FootJoy: Reports that the first five PGA Tour winners of 2010 have worn its product, in addition to 61 percent of all PGA Tour players.

Buffalo Communications: Chosen by Fersten Worldwide, the official licensee of Fila-branded golf apparel and headwear in North America, to provide publicity and media relations services for its Fila Golf Collection.

RGA Global: Company reports that the debut of its Golf Grapplers was “enthusiastically received” at the PGA Merchandise Show.

Ka’anapali Golf Resort: Makes Golf World’s 100 Best Golf Shops listing, and is the only Hawaiian shop in the top 100.

Cutter & Buck: Signs Hall of Famer Juli Inkster to an endorsement agreement for 2010. Inkster will make her debut in the brand’s ladies’ collection at the Honda PTT LPGA Thailand.

Cutter & Buck: Announces a multi-year extension with Annika Sorenstam to design, produce and market the Annika Collection. The collection was launched in 2004 and the contract extension will run through 2016.

Golf World: Publishes its annual 100 Best Golf Shops list in the Feb. 1 issue. This marks the 25th consecutive year of the listing that recognizes the best private, resort, public and off-course golf shops.

Cutter & Buck: Announces a multi-year extension with Annika Sorenstam to design, produce and market the Annika Collection. The collection was launched in 2004 and the contract extension will run through 2016.

Gogie Girl: Will debut its Audrey Collection and offering free embroidery on any order of 36 pieces or more placed at the PGA Merchandise Show.

Bobby Jones: Will pay tribute to the 80th anniversary of the amateur’s Grand Slam with a special capsule collection for fall. Each piece in the group will feature a commemorative logo embroidered on the left sleeve. Three additional fall deliveries, Telluride, Kennebunkport and Brookhaven Classics, showcase updated classics for the modern country club lifestyle.

The Littlest Golfer: Will launch its new infant and children’s golf collection at this week’s PGA Merchandise Show, and will also introduce its new children’s book and retro-golf lines.

Champ: Announces a new OEM partner in Golf Gators, maker of uniquely casual golf shoes. Champ will provide its ScorpionStinger and LadyStinger spikes in Golf Gators’ 2010 line of Spackler golf flip flops for men and women.

Golfing Magazine: Winter issue previews the latest in shoes, gloves and apparel.

Pukka Headwear: Carrying a full plate at this week’s PGA Merchandise Show, releasing its collection offerings and holding its annual booth party. The company is also the cap sponsor of Demo Day.

Dunning: Inspired by 1960s tailoring and athletic and prep looks, brand will introduce its fall collection at the PGA Merchandise Show.

Just Fore You Jewelry: Launching new designs at the PGA Merchandise Show and offering to buyers a show special of 10 percent off all wholesale prices.

Dawgs Golf: Introducing new Ultralite Golf Spirit shoes, which feature extremely light-weight construction, rubber outsole with soft spikes, and low heel impact and arch support.

Sundog Eyewear: Introduces new technology, Mela-Lens Polarized and Mela-Lens Photochromic, for 2010. “The Mela-Lens is one of the most important advancements in Sundog Eyewear lens technology in many years,” said John Whitney, director of product development. “Incorporating the Mela-Lens breakthrough technology into Polarized and Photochromic lens, and adding a smoke-colored Mela-Lens, is an equally important and major advancement.”

Quagmire: Debuting its Campus / Corporate collection, targeted at tournaments, corporate buyers and collegiate bookstores.