News

Ecco: Redesigns its Comfort Tech Van, which is a core element in a nationwide initiative to enhance retailer and consumer awareness of the company’s direct-injection shoe technology.

The Littlest Golfer: Begins shipping the first in its series of children’s golf books, “How Putter Learned His ABC’s.”

Fila Golf: Tour staff player Stacy Lewis records back-to-back top-10 finishes on Ladies European Tour. Lewis tied for eighth at the ANZ Ladies Masters and finished seventh at the Women’s Australian Open.

Etonic: G>Sok Perfect Fit receives a gold award on Golf Digest’s 2010 Golf Glove Hot List. The glove received high marks for its flexibility, consistent fit and anti-twisting thumb area.

Sunice: Signs a three-year licensing agreement with the PGA Tour to become the outerwear licensee of the PGA, Champions and Nationwide tours.

The Littlest Golfer: Begins shipping the first in its series of children’s golf books, “How Putter Learned His ABC’s.”

Antigua: Signs a 10-year licensee-distributor agreement with MST Golf in Malaysia, Singapore and Vietnam.

Etonic: Rally For the Cure, a breast cancer awareness program supporting Susan G. Komen for the Cure, announces the company as an official partner. Etonic will provide golf and running footwear for Rally For The Cure golf and tennis events.

LoudMouth Golf: Signs the Olympic silver-medal winning Norwegian Curling Team to an endorsement deal. The team wore LoudMouth’s “Dixie” slacks throughout the competition.

Ecco: Staff player Fred Couples wore its Casual Cool II GTX golf shoes en route to winning his second straight Champions Tour title at the Toshiba Classic.

Dawgs Golf: Announces plans to exhibit at the Minnesota Golf Show, March 12-14 in Minneapolis, Minn.

Summit Golf Brands: Named the official apparel supplier for Team USA’s men at the 13th World University Golf Championship, June 7-11 in Malaga, Spain.

Fila Golf: Announces that its 2010 collection is available now at various resorts, clubs and courses throughout North America. “This new collection is all about looking and feeling good in the clothes you wear,” said Nancy Robitaille, Fila Golf principal designer. “We’ve taken classic designs and updated them with fresh styling which we paired with super soft fabrics that drape well to form the core of any wardrobe.”

Just Fore You Jewelry: Expands its sales force into key areas around the U.S. in response to the company’s growth. Sales representatives are currently based in the Philadelphia, New York City and New Jersey, mid-Atlantic, northern Florida and Georgia, Texas, northern California and northern Nevada, and southern California regions.

Abacus: Reports on a positive reception at the PGA Merchandise Show in January. “We met with some of the biggest and most prestigious golf clubs in the U.S. and heard rave reviews from all of them,” said Shane Brett, divisional vice president at Caulfeild Apparel Group Ltd., the distributor of Abacus in the U.S. and Canada.

Sundog Eyewear: Hunter Mahan won the Waste Management Phoenix Open while wearing the Mela-Lens in his 2010 H Signature Series sunglasses.

Ecco: Promotes David Helter to specialty sales director and will oversee the company’s golf, performance and kids divisions within the U.S. market. Previously, Helter was general manager, performance and kid’s division.

Golf Datatech: Releases its December Golf Apparel Market Reports. The reports, which capture retail sales data from both on and off course retailers in the U.S., cover the top selling men’s and women’s apparel brands broken down by price range, clothing type and inventory.

Pukka Headwear: Reports on its presence at last month’s PGA Merchandise Show, which featured the unveiling of eight collections that totaled more than 150 new designs.

Just Fore You Jewelry: Expands its sales force into key areas around the U.S. in response to the company’s growth. Sales representatives are currently based in the Philadelphia, New York City and New Jersey, mid-Atlantic, northern Florida and Georgia, Texas, northern California and northern Nevada, and southern California regions.