News

Etonic: Introduces a new Stabilizer golf shoe for 2011. The shoe is lined with Outlast, a NASA-engineered material that reduces heat and moisture inside the shoe by more than 40 percent. Also, the upper is made of performance microfiber material that reduces weight by 20 percent.

The Littlest Golfer: Announces a partnership with Duran Group that will expands the youth apparel brand’s representation in key markets nationwide. Todd Jennison has been named The Littlest Golfer’s new national sales manager.

Allen Edmonds Shoe Corp.: Player’s Shoe receives positive reviews from players at the PGA Championship. The Wisconsin-based company presented each player in the field with a pair of the newly-launched shoes.

Imperial Headwear, New Ear Cap Co.: Unveil a new line of women’s headwear, which includes four unique visor designs and a small-fit cap, each offering a version that incorporates New Era’s patented ball marker technology.

The Apparel Wire: Sponsoring “Project Fairway,” a panel discussion featuring a number of leading golf fashion industry experts on Tuesday, Aug. 17, at the PGA Fall Expo in Las Vegas, Nev.

Glove It: Will launch its new Signature line of women’s fashion golf accessories at the PGA Fall Expo, Aug. 16-18 in Las Vegas, Nev.

AHEAD: Will support Patriot Golf Day, Sept. 3-6, with the sale of its limited edition caps. AHEAD will donate $2.50 for every cap sold to the Folds of Honor Foundation.

Tehama: Names Lane Walcoff as a sales representative for Southern California. Walcoff will support Tehama on a green grass level throughout the territory, and also call on several key national retail accounts across the country.

Pilla High Performance Eyewear: Announces plans to exhibit at the PGA Fall Expo, Aug. 17-18 at The Venetian in Las Vegas, Nev.

Lija: Will launch a new line, Label 3, at this year’s show, Aug. 17-18 in Las Vegas, Nev. Also, the apparel brand will display four new Lija Collections and relaunch its Lija Essentials.

Dawgs Golf: Will exhibit its line of lightweight golf footwear, Aug. 16-18 in Las Vegas, Nev.

Sundog Eyewear: Tour staff player Hunter Mahan won the WGC-Bridgestone Invitational on Sunday and qualified for the U.S. Ryder Cup team.

Abacus: Has been selected to outfit the 2011 European Solheim Cup team.

Allen Edmonds Shoe Corp.: Will present its Player’s Shoe, complete with personalized cedar shoe trees, as a gift to all competitors in the 92nd PGA Championship. The new style will debut at the year’s final major.

Heritage Cross Apparel: Staff player David Frost won the Champions Tour’s 3M Championship on Sunday. The win was Frost’s first on the senior tour.

Sundog Eyewear: Tour staff player Hunter Mahan won the WGC-Bridgestone Invitational on Sunday and qualified for the U.S. Ryder Cup team.

Heritage Cross Apparel: Staff player David Frost won the Champions Tour’s 3M Championship on Sunday. The win was Frost’s first on the senior tour.

Buffalo Communications: Hires Tammy Portnoy as a public relations specialist whose focus will be on apparel, footwear, accessories and related markets.

GustBuster: To provide umbrellas for the United States team that will compete in the 16th World Golfers Championship, scheduled Oct. 30-Nov. 6 in Thailand.

FootJoy: Announces a new line of tour-proven performance apparel developed specifically for golf and all playing conditions. The 2010-11 outerwear line features new materials, patterns and silhouettes engineered around a new FJ Layering System.