New Health & Wellness Center, PGA Club Fitting Center and Golf Range Interactive Programs Will Complement Hands-On Testing of Latest Equipment & Technology
FRISCO, Texas – Thousands of PGA of America Golf Professionals will experience new event programming in health and wellness, club fitting and golf range operations while exclusively testing the latest equipment and technology from top golf brands during the PGA Show Demo Day—the world’s largest professional outdoor demo day—on January 21, 2025, in Orlando, Fla.
More than 70 golf manufacturers will offer hands-on testing of their newest innovations at the expansive circular range and 42-acre practice facility at Orange County National Golf Center (OCN). This year’s immersive day-long event combines the highly popular hands-on testing with interactive programming across a wide range of significant growth sectors in golf. Additionally, PGA Show’s Demo Day will once again feature coaching workshops and live demonstrations led by top PGA of America Coaches and PGA TOUR professionals.
PGA of America Golf Professionals and journalists have exclusive access to Demo Day from 9 a.m. to noon, with other PGA Show registered industry professionals joining the event through 5 p.m. The outdoor nature of the event, combined with stand-out experiential spaces provides a fun atmosphere to enjoy more than 100 hitting bays, multiple practice greens and short game testing areas, a golf cart test track, a large vendor village – the Discovery Zone. It also includes the Demo Day stage for industry presentations and numerous areas for peer networking including “The Turn” presented by Bar Convent Brooklyn, a new range-side terrace featuring a live band, local breweries and food trucks.
PGA Show Demo Day, organized by PGA Golf Exhibitions and PGA Magazine, is presented by Antigua, Clubhouse Events, E-Z-GO, FlagD, Uneekor and Wittek Golf.
“With industry trends and attendee feedback at the forefront of our planning, we are pleased to build on the value of PGA Show Demo Day to offer additional programming to address growing sectors impacting the business of golf,” said PGA Golf Exhibitions Vice President Marc Simon. “This year’s Demo Day truly has something for everyone to improve their expertise, insights and business when they return to their facilities.”
- Hands-On Equipment & Technology Testing
Golf’s most recognizable equipment and technology brands, including Bridgestone Golf, Callaway Golf, COBRA Golf, FlightScope, Full Swing Golf, Mizuno, PING, Srixon/Cleveland Golf, Toptracer, Titleist, XXIO and many others will be among more than 70 companies offering education, demonstrations and testing of their latest products.
- Health & Wellness Center presented by GFAA
The Golf Fitness Association of America will present an interactive experience on various health and wellness topics to enhance and extend the golfer’s overall well-being and performance.
- Club Fitting Center
Leading PGA of America club fitting experts will be available at the “Club Fitting Genius Bar” to share best practices on ball and club fitting with practical applications demonstrated at dedicated hitting bays.
- Golf Range Best Practices presented by GRAA
The Golf Range Association of America will share best practices on range operations and new entertainment activations for range operators while having GRAA award winners present to answer range-related questions throughout the day.
- Coaching Workshops
PGA of America Coaching Workshops return to the OCN range-side classroom and include:
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- Applied Golf Psychology Tools for Building a Better Mental Game by PGA Master & LPGA Master Professional Dr. Alison Curdt
- Control the Low Point for Solid Pitching and Chipping by PGA Master Professional Todd Sones
- Live Lessons with PGA Master Professional Joe Plecker
- Match Play Practice for Stroke Play Success by PGA Master Professional Joe Hallett
PGA of America Golf Professionals can earn up to five PDR credits for workshops participation and event attendance. The workshops, part of the PGA Show Education Program, are detailed at PGAShow.com. Registration for the instructional workshops is available during event registration or can be added following PGA Show registration.
- Additional Interactive Spaces
This year’s Demo Day also offers a large vendor village called the Discovery Zone, a Demo Day test track for golf cart and vehicle testing and the Demo Day stage for industry presentations.
- The Turn presented by Bar Convent Brooklyn
The Turn presented by Bar Convent Brooklyn is a new range-side terrace for industry peers to gather in a vibrant space with live music, local breweries, food trucks with ample seating to meet up with friends and recharge for a return to Demo Day experiences.
Demo Day precedes the 72nd PGA Show, Jan. 21-24 at the Orange County Convention Center. As the industry’s largest global gathering for the business of golf, the PGA Show brings together PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world to source new products from more than 1,000 golf and golf lifestyle brands, attend high-level industry presentations, participate in education and career workshops and connect in person with peers to drive continued growth of the sport and the business of golf. The PGA Show is organized by the PGA of America and PGA Golf Exhibitions and additional information is available at PGAShow.com.
Attendance at Demo Day and the PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at PGAShow.com. All attendees are strongly encouraged to pick up their event badges and ride the free shuttles from the Convention Center for timely access to the range. Attendees who choose to drive will encounter ongoing road construction near the facility and should plan to access the event at the main parking area on the Tooth Course of OCN (7643 Avalon Rd, Winter Garden, FL 34787). Overflow parking will be available at the field across from OCN on Phil Ritson Parkway.
About PGA Golf Exhibitions
The PGA Show and PGA Buying Summit – Frisco are organized by PGA Golf Exhibitions (part of RX) and the PGA of America. Since its inception in 1954, the PGA Show has grown into the largest annual business event for the global golf industry. Both the PGA Show and the mid-season PGA Buying Summit drive the business of golf by providing opportunities to showcase and source innovative products, develop professional networks, learn new business strategies, and connect with peers and golf leaders. Learn more at PGAShow.com and follow us on “X”, Instagram and Facebook.
About the PGA of America
The PGA of America is one of the world’s largest sports organizations, composed of more than 31,000 PGA of America Golf Professionals who love the game, are expert coaches, operators and business leaders, and work daily to drive interest, inclusion and participation in the sport. The PGA of America owns and operates numerous championships and events, including major championships for men, women, seniors and the Ryder Cup, one of the world’s foremost sporting events. For more information, visit PGA.com and follow us on X, Instagram and Facebook.
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit https://www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalization can be found at https://www.relx.com/investors.
Media Contacts:
PGA Show/Media: Sherry Major, sherry.major@rxglobal.com
PGA of America/Media: Jesse Dodson, PGA, jdodson@pgahq.com
