Hello golf stakeholders:
It’s been an “interesting” start to the season in the northern climes and we’ve been helping clients quantify and understand how much of performance is due to weather variance vs. waning-COVID consumer effects. In this issue, we’re taking a break from talking about COVID’s impact on golfers and rounds with Stuart L. revisiting his observations and insights regarding dynamic pricing and yield management approaches across clients who have shared their results with us. The headline is that all approaches are producing positive results but the dynamics (bad pun) are shifting.
Jim K. takes a look at the ongoing debate and progress(?) we’ve seen against the narrative of Topgolf being accretive to industry growth vs. dilutive to the average/local course operator. This month’s By-the-Numbers section tracks the critical Utilization Rate figure for March and Year-to-Date as the best barometer of industry health as odd weather collides with waning-COVID rounds trends. We’ve already compiled the April rounds “preview” enabled by our Golf Market Research Center (GMRC) subscribers and it continues to be encouraging vs. the abysmal April weather nationally. If you want to know those numbers on a regular basis, you can either participate in GMRC (course operators) or sign up for a Publications Membership (everyone else). On to this month’s mashup of education and entertainment…
We recognize and thank our sponsors; Troon Golf, GOLFNOW, KemperSports and Club Caddie for their continued support of intelligent dialogue on key industry issues and health metrics tracking. For all those service providers and suppliers to the golf industry out there with the latest-and-greatest to offer our industry thought-leaders audience, might we suggest considering joining our merry little band through our most popular/best value 12-month sponsorship program? Twelve-month sponsors also receive all Pellucid industry-standard reports (State of the Industry, Outside the Ropes and Monthly Weather Impact Tracking (Nat’l, Reg’l, Markets)). Sponsorship provides monthly exposure to approximately 30K industry leaders and followers and associates your brand with Pellucid’s effort to expand intelligent thinking on today’s most challenging industry issues. For more “opportunistic” spenders, may we suggest one of our smaller-bite Ad Partner programs for those who may not be able to make a 6 or 12-month commitment (as short as 3 months are now available) or who may not need a half page or more exposure (quarter pages now available).
If you’re interested in knowing more about sponsorship opportunities or our ad partner options, contact Publisher Jim Koppenhaver (847) 612-6717, firstname.lastname@example.org).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database, the Internet Golf Course Database (IGDB) with partners Apparation LLC, Never-Search and GolfCourseRanking.com which now offers annual subscriptions for <$2.5K (that’s a compelling value!). IGDB powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and now the GMRC as the facility master-record “backbone” as well. For more information on our comprehensive database, updated quarterly and refreshed completely every 9 months (all 15K+ US courses), email email@example.com.
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