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Cleveland Golf/ Srixon: Appoints Steve Nichols to the newly-created position of director of national accounts.

Bermuda Sands Apparel Co.: Names Lederle Eberhardt as director of merchandising.

Srixon: Extends its endorsement agreement with Peter Jacobsen, a multiple winner on the PGA and Champions tours. Jacobsen will host Srixon’s national advertising campaign and played a combination of Srixon and Cleveland equipment.

Affiniti Golf Partners: Names Dan Elliott as general manager for Forest Hills Golf Club, a Donald Ross-designed course, in Augusta, Ga.

Srixon: Extends its endorsement agreement with Peter Jacobsen, a multiple winner on the PGA and Champions tours. Jacobsen will host Srixon’s national advertising campaign and played a combination of Srixon and Cleveland equipment.

Asian Golf Industry Federation: Selects Tim Trinka to serve a two-year term as president.

Marriott Golf: Announces that Scott Bender, director of engineering and grounds at Griffin Gate Golf Club in Lexington, Ky., has become a certified golf course superintendent by the Golf Course Superintendents Association of America.

KemperSports: Hires Nate Mather as general manager of The Club at Fairvue Plantation in Gallatin, Tenn.

KemperSports: Appoints Jim Fitzsimmons to general manager of The Governors Club in Brentwood, Tenn.

The Club Foundation: Announces Jennifer Mang, of Wyoming Valley Country Club in Wilkes-Barre, Pa., and Tammy Roys, of Coral Bay Club in Atlantic Beach, N.C., as recipients of the 2012 LaRocca Family Executive Scholarship. The scholarship provides financial support to club managers interested in professional development.

FitGolf Performance Centers: Hires Jason Rivkin as a member of its national coaching staff.

PGA of America (Middle Atlantic Section): Selects PGA professionals Woody Fitzhugh and the late George Diffenbaugh for induction into its 2013 Hall of Fame class. They will be honored in a ceremony on March 9.

Mizuno: Tour staffer Stacy Lewis won her first ever LPGA Rolex Player of the Year award, becoming the first American to win the award since Beth Daniel in 1994.

Callaway Golf Co.: Agrees to a four-year extension of its endorsement agreement with Annika Sorenstam. The Hall of Famer will continue to play Callaway equipment and appear in Callaway advertising campaigns and at customer appreciation events.

Billy Casper Golf: Managed Ocean Pines Golf and Country Club in Ocean Pines, Md., names John Malinowski as its new director of golf.

Billy Casper Golf: Managed Ocean Pines Golf and Country Club in Ocean Pines, Md., names John Malinowski as its new director of golf.

Armada Sports and Entertainment Inc.: Selects Atherton Communications, a sports media advisory firm, to lead its wholly owned subsidiary, The Golf Championships Inc., and appointed Kent Atherton to serve as the acting chief executive officer, effective Nov. 1.

Southworth Development: Names Scott McArthur as head golf professional at Creighton Farms in Aldie, Va.

Southworth Development: Names Michael Vidal as director of golf at Willowbend in Mashpee, Mass.

PGA of America: Selects Peter Bevacqua as chief executive officer, becoming the association’s third CEO. Bevacqua previously served as chief business officer for the U.S. Golf Association and more recently led the golf division of CAA Sports. Also, Darrell Crall, currently managing director, strategic development, will become chief operating officer.