BRENTWOOD, Tenn., – PrideSports® congratulates the winner of the 2024 AT&T Pebble Beach Pro-Am.
A course record on Saturday at Pebble Beach vaulted the eventual champion up the leaderboard at this year’s Pro-Am event in California. The U.S. Open Champion secure his third PGA Tour victory in the last 12 months in an event that was shortened to just 54 holes due to weather. Metal Stinger spikes from CHAMP paired with FootJoy Premier shoes were the winning combination at the latest signature event on the PGA Tour.
Reliance on replaceable traction was a popular theme amongst the top of the leaderboard at Pebble Beach. After three rounds of golf, the results were in. 28 out of the top 39 finishers for the tournament chose replaceable traction by either Softspikes or CHAMP over a spikeless alternative.
“It was another exciting weekend of professional golf at Pebble Beach.” said Joe Henderson, President of PrideSports®. “We’re happy to see the athletes on Tour trust our products and count on them for the performance advantages that allow them to play their best and win tournaments against the highest level of competition.”
Tour players change grips and traction regularly based on course conditions, but amateur golfers rarely think about impacts on consistency and distance. To achieve optimal performance benefits, golfers should be swapping out their spikes every 15 rounds. Tour Flex Pro can be found at Softspikes.com and major golf and sporting goods retailers nationwide.
For more information on Tour Flex Pro, visit www.Softspikes.com, or follow @softspikesgolf and @PrideSportsUs on Instagram, Facebook and Twitter.
ABOUT SOFTSPIKE
Softspikes is the #1 spike on the PGA Tour and leader in golf cleat technology. Manufactured by PrideSports® and founded in 1993 following a winter metal spike “ban” endorsed by several U.S. State Golf Associations, Softspikes became the industry’s first and only patented non-metal cleat. Offering enhanced traction, added comfort and improved performance, Softspikes replacement spikes can be purchased on Softspikes.com or through major retailers, sporting goods and golf specialty stores and pro shops nationwide.
Media Contact: Sean Slater, Sslater@pridesports.com
[1] Independent research conducted by The Golf Lab. Testing included seven swings on wet grass pitting Softspikes Tour Flex Pro alongside spikeless shoes. The data revealed increased horizontal impact location by 32% and vertical impact consistency by 22%. The largest changes were found in golfers with a swing speed above 110 mph. In those cases, players averaged 5.2 more yards in total distance and their dispersion reduced by an astonishing 60%. In addition, high swing speed golfers achieved 40% more accuracy and 46% more consistent distance. The research unequivocally reinforced that spiked cleats provide golfers more consistency hitting the sweet spot, improved distance and accuracy.
