STUDIO CITY, Calif. – The Southern California Golf Association (SCGA) announced today a corporate partnership with Woodford Reserve, a market-leading super-premium Kentucky straight bourbon whiskey company.
Through the newly formed agreement which begins July 1, the SCGA will help Woodford Reserve raise awareness of its brand among the SCGA’s 175,000 golf enthusiasts, including a growing female membership.
“The SCGA is excited to kick off this new relationship to help Woodford Reserve expand its connection to the game of golf in Southern California while providing SCGA members with enriched golf experiences on and off the course,” said SCGA’s Executive Director, Kevin Heaney.
Along with general brand advertising through SCGA media vehicles, Woodford Reserve over the next year will hold prominent partnership positions to more deeply engage and interact with SCGA membership, including Official Spirits Partner status and a Presenting Sponsorship of the SCGA Member Outings program.
“We are honored to partner with the SCGA and introduce the world’s finest bourbon to new consumers. There’s no better way to celebrate a round of golf than with a Woodford Reserve cocktail,”
said Woodford Reserve’s Field Marketing Manager, Valerie Kelly.
The SCGA’s membership, comprised of golfers at golf clubs aligned with both private and public facilities, will have the opportunity to engage with Woodford Reserve via the following partnership components:
Official Spirits Partner
Woodford Reserve will be recognized as the Official Spirits Partner of the SCGA on all digital and print SCGA partner communications, aligning the premier bourbon with the premier golf organization in the Southland.
SCGA Member Outings Presenting Sponsor
Woodford Reserve will receive Presented By recognition for the SCGA’s premier non-competitive playing program held at some of the Southland’s most prominent private and public facilities. In addition, at select Member Outings, Woodford Reserve will create special onsite activations where a brand ambassador will create signature cocktails while players compete in a hole-in-one contest, with prizes courtesy of Woodford Reserve. All communications and marketing materials supporting and promoting the SCGA Member Outings program will include Woodford Reserve branding, including onsite event support.
SCGA Signature Cocktail Feature
To help members create and produce unforgettable cocktails and experiences, the SCGA will feature a Woodford Reserve signature cocktails through custom editorial features in upcoming issues of the SCGA’s award-winning FORE Magazine. The signature cocktail feature will be extended across digital content and social media promotion.
About the SCGA
The SCGA is devoted to providing all Southland golfers with the best experience possible. Its primary goal is to enhance the enjoyment of the game for those who actively live the golf lifestyle or have just learned to swing a club. Advocating on behalf of our community of passionate golfers, the SCGA provides accessible and affordable opportunities for anyone looking to be involved with the game. Whether crowning champions at amateur tournaments or providing a Handicap Index to track a golfer’s progress, the SCGA is committed to providing exceptional service to its members.
About Woodford Reserve
Woodford Reserve® is crafted at the historic Woodford Reserve Distillery, tucked in the heart of thoroughbred country in Versailles, Kentucky. A National Historic Landmark, the Woodford Reserve Distillery represents craftsmanship with a balance of historic heritage and modern practices. Woodford Reserve is a product of the Brown-Forman Corporation, a premier producer and marketer of fine quality beverage alcohol brands including Jack Daniel’s, Finlandia, Korbel, Tequila Herradura, Old Forester, Sonoma-Cutrer and Chambord. Please enjoy your bourbon responsibly. To learn more about Woodford Reserve, visit us woodfordreserve.com or check us out on Facebook at facebook.com/woodfordreserve.
