Partnership with Leading Performance Nutrition and Wellness Brand Highlighted by On-site Marketing and Distribution Across Troon-affiliated Facilities;
Key Partnership Synergy is with PGA TOUR Professional Justin Thomas, a LivPur Ambassador/Investor and Longtime Member of Team Troon
Scottsdale, Ariz. – The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced a Preferred Partnership agreement with LivPur Nutrition™ (www.livpur.com), a leading consumer-centric performance nutrition and wellness brand.
Made from premium, amino acid focused products with essential nutrients, vitamins and electrolytes, LivPur Nutrition offers a complete lineup of energy, recovery, and electrolyte-packed hydration drinks.
Highlighting the partnership, LivPur will enjoy on-site marketing and distribution across select properties in the worldwide Troon portfolio, as well as leverage all of Troon’s high-impact marketing channels, while utilizing the Troon Rewards and Troon Card databases to connect with the Company’s avid golf and lifestyle audiences.
One of key synergies between Troon and LivPur is PGA TOUR professional Justin Thomas, who is not only an Ambassador/Investor in LivPur, but also a longtime member of Team Troon. According to Thomas, “When I drink LivPur on the golf course, it’s the best hydration supplement for me and it means that dehydration is one less thing I have to worry about. LivPur gives me energy and I feel like it facilitates my recovery, so it’s become an integral part to my daily routine.”
“We are excited to announce this partnership with LivPur and connect our joint alliance with Justin Thomas to promote the Company’s line of healthy living and performance nutrition products,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “This direct marketing partnership will connect the LivPur brand with golfers playing Troon-affiliated courses across our portfolio of properties as well as high-profile Troon-managed events via on-site sampling opportunities.”
LivPur is part of a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.
From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy. Equally impressive, through its world-renowned portfolio of golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences. Companies and brands interested in learning more about Troon global marketing programs, can visit www.troonpartnersnetwork.com.
About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf, ICON Management and Eventive Sports. For additional news and information, visit www.Troon.com.
About LivPur
LivPur Nutrition™ is a consumer-centric performance nutrition and wellness brand, driven to provide a new simple way of maintaining your health. Behind LivPur Nutrition is a team of passionate industry experts and sports thought leaders who are advocates for safe, clean, and most importantly, premium and effective nutrition. The Company’s vision is to become the leader in providing innovative products, with the highest quality ingredients, that aid people in Hydration, Energy, and Recovery.
Troon Media Contact:
Rob Myers
Troon
480.477.0506
rmyers@troon.com
LivPur Media Contact:
Tyler Bell
LivPur Nutrition
850.712.8169
tyler@LivPur.com
