Leading golf travel concierge tabs ultimate All-Day footwear for travel content, cross promotion.
Tacoma, Washington – TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, is proud to be named the official footwear partner of Golfbreaks USA, the world’s No. 1 golf tour operator.
The two respected golf brands will co-produce destination travel content featuring attractive golf destinations within the Golfbreaks’ partner network with TRUE-affiliated celebrity athletes immersing themselves in bucket list golf travel experiences. Naturally, the talent featured in the professionally produced videos will be wearing the latest footwear and apparel from TRUE linkswear. Both brands will also market exclusive offers and branded content to each other’s audiences.
“When it comes to partnerships, we’re very intentional about who we work with. Alignment and fitting naturally within the golf travel experience are essential. TRUE linkswear stands out because their brand and products are differentiated and tell a travel and lifestyle story that is unique in the industry. It’s a shoe you can put on at home, wear through the airport, step off the plane, and go straight to the first tee. That’s incredibly aligned with what we do, because our entire business is built around making the travel experience seamless,” Golfbreaks Partnerships Manager Josh Post said.
Golfbreaks, with more than 90,000 five-star reviews across multiple platforms, is known globally for solution-oriented golf travel expertise with a modern, digitally driven approach to customer acquisition and brand building. Over a quarter century since entering the golf travel space, Golfbreaks has expanded beyond its UK roots into Ireland, North America and Scandinavia, championing experience-led travel with offerings emphasizing bucket-list destinations, tournament-linked packages, and lifestyle-oriented dream golf vacations.
A particularly effective component of Golfbreaks’ marketing and social media strategy has been the use of content-creator partnerships and content development to amplify its message. Its collaboration with Peter Finch, a prominent golf content creator with a substantial global following, exemplifies how the brand leverages trusted voices to connect with audiences in an authentic way. Through such partnerships, Golfbreaks has been able to translate aspirational travel experiences into relatable, engaging narratives—driving not only awareness but also measurable growth in its social audience.
“We’re proud to partner with Golfbreaks, the global leader in golf travel packaging, and to collaborate on messaging, outreach and curated content that revels in the camaraderie and splendor of great golf travel,” said TRUE linkswear Vice President of Marketing Brandon Wallach. “Golfbreaks elevates a valued service that many companies just treat as transactional and deliver concierge-level golf trip planning in a way that’s personal, engaging and inclusive in a way that makes their clientele feel like not just booking trips, they’re part of a community.”
TRUE linkswear designs footwear and apparel made for life beyond the pavement, to enjoy in life’s great escape, golf. Born in the woods of the great Pacific Northwest, the environment inspires every concept and color story. Every piece – including the new Antigravity, a new performance golf shoe powered by Pebax® superfoam, a technology widely used in elite distance running footwear – blends outdoor-ready performance with all-weather protection, so adventure never has an off-season. With a commitment to responsible sourcing, premium durability, and manufacturing partners who share its values, TRUE creates gear that respects both the environment and the people behind it.
The two brands will shoot their first joint video content project this spring and develop exclusive offers to both marketing databases and social media audiences moving forward.
For more information, visit Truelinkswear.com/ and Golfbreaks.com.
About Golfbreaks
Founded in 1998, Golfbreaks is the global leader in golf travel, helping golfers save time by simplifying every step of planning their perfect trip. To date, we’ve sent more than 3 million happy golfers to destinations worldwide, earning a reputation as the “go-to” experts in golf travel. With our U.S. Headquarters in Charleston, South Carolina, our team of travel specialists designs seamless, fully customizable itineraries tailored to each group’s needs. Every booking includes all taxes and fees with no hidden costs or surprises for a stress-free experience from start to finish.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness, and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear and the game of golf with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly sourced materials to protect golfers from the elements and help them #enjoythewalk.
In keeping with its global ethos, TRUE’s current footwear portfolio includes seven core designs: ORIGINALS (OG), ALL DAY (AD), ULTIMATE PERFORMANCE (LUX2), ANTIGRAVITY (AG), TOUR PERFORMANCE (LUX), ASCENT (A+), and FUTURE STAPLES (FS). Each design is focused on sustainability, performance, and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players, and new golfers alike.
Media Contacts:
Kevin Frisch PR
Joanne Miller
(815) 603-5119
joanne@kevinfrischpr.com
Carl Mickelson
(512) 797-2673
carl@kevinfrischpr.com
