Premium brand-agnostic club fitting company breaks ground with its first location in Utah
SALT LAKE CITY, UT — True Spec Golf, the global leader in custom club fitting and club building, announced today that they have partnered with Scratch Golf Lab, the premier indoor golf training studio in Utah. True Spec Salt Lake City celebrated its grand opening today and is now open to the public for bookings.
True Spec Salt Lake City is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
The premium True Spec Salt Lake City facility features an indoor fitting bay equipped with Trackman launch monitor technology. It is home to True Spec’s brand-agnostic club fitting matrix of more than 50,000 club head and shaft combinations from every major equipment manufacturer, which enables True Spec’s master club fitters to find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the club fitting process.
“Salt Lake City is home to some really beautiful courses that are played by passionate and dedicated golfers who make the most of the time they have to play,” said Ryan Richardson, president of True Spec Golf. “We’re thrilled to be entering that market so we can provide golf enthusiasts of the Salt Lake City area with an option to receive a world-class club fitting.”
Scratch Golf Lab is a membership-based golf training facility with five locations throughout Utah. As the premier destination for golf enthusiasts, Scratch Golf Lab delivers on their commitment to player improvement through unparalleled golf resources and amenities. With flexible membership options, customers gain 24/7 access to all locations, private hitting bays, 320+ digital courses, accredited club fitters, lessons with swing instructors, personalized training plans, and cutting-edge data and analytics all powered by Trackman technology.
“Our goal is to provide the golfing community in Utah with a year-round indoor option to work on their game and develop their skills,” said Jesse McLean, Founder of Scratch Golf. “Being able to conveniently experience a Tour-level club fitting by a True Spec master club fitter at any time is an incredible advantage that we’re delighted to be offering at our South Jordan location.”
Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, True Spec’s master fitters are the nation’s undisputed leader in luxury club fitting.
True Spec Salt Lake City will be located at Scratch Golf Lab, 10709 S. Redwood Rd. #201, South Jordan, UT. Fitting sessions range from $125 to $375 for a full bag fitting. To book a custom fitting appointment, golfers can visit https://truespecgolf.com/.
ABOUT SCRATCH GOLF LAB
Based in Utah, Scratch Golf Lab was founded in 2022 with a focus on player development and provides world-class training resources. With four locations offering 24/7 access to private hitting bays, Scratch Golf Lab ensures convenience and comfort for golfers of all skill levels. Each facility features 320+ digital courses, accredited club fitters, lessons with swing instructors, personalized training plans, and cutting-edge data and analytics powered by Trackman technology. Scratch Golf Lab offers individual, household and group membership packages with the goal of creating a community of golf enthusiasts.
ABOUT TRUE SPEC GOLF
True Spec Golf is based in Scottsdale, Arizona. The premium brand-agnostic club fitting company was founded in 2014 and now has 43 studios around the world. True Spec Golf’s fitting matrix stocks more than 50,000 possible combinations of club heads and shafts from all leading equipment manufacturers. Their expertise has been validated by some of the most well-known PGA, LPGA and Champions Tour players around the world. True Spec Golf strives to offer the best possible experience, providing every player with clubs that maximize their potential and performance.
True Spec Golf is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses — all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake became a partner and investor with 8AM golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies, the most renowned brand in golf; legendary handmade club maker Miura Golf; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit www.truespecgolf.com
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
