Turfgrass®, a globally recognized leader in golf course consultancy, renowned for crafting and maintaining the golf courses of tomorrow, is delighted to announce the addition of Brad Owen to their team of experts in their USA division upon his retirement later this year. With a rich legacy of success in Europe, the Middle East and Asia, Turfgrass® is honored to welcome Brad, who is retiring this fall as Senior Director of Agronomy at the world-renowned Augusta National Golf Club. Brad will assist Turfgrass® USA as it embarks on establishing its presence in North and Central America.
As industry demand for Turfgrass®’s unparalleled expertise continues to surge, the company has responded by expanding its services to cater to the evolving needs of golf courses across North and Central American region. With over 260 successful global projects under its belt spanning 53 countries, Turfgrass® has solidified its position as a global leader in golf course consultancy.
In keeping with their commitment to excellence, Turfgrass® proudly introduces Brad Owen to their distinguished USA team. With over 38 years of unmatched experience, including a prestigious tenure at Augusta National Golf Club as Superintendent and then Senior Director of Agronomy, Brad brings a wealth of insight and leadership to Turfgrass® USA’s expansion endeavors.
Brad Owen’s illustrious career began with a degree from Appalachian State University School of Business, followed by a strong foundation in turfgrass management from Pennsylvania State University. His journey into the golf course industry commenced at Elk River Club in Banner Elk, NC, before his pivotal internship at Augusta National Golf Club in 1986, marking the start of a lifelong affiliation with one of golf’s most iconic institutions.
Joining Augusta National as a full-time employee in 1987, Brad’s dedication and expertise propelled him through the ranks to the esteemed position of Golf Course Superintendent in 1997. Throughout his tenure, Brad had the privilege of learning from and collaborating with industry legends, further enriching his unparalleled skill set.
Brad’s contributions extended beyond Augusta National, as he served as an Agronomics Advisor for international golf events, including the prestigious 2016 Asia-Pacific Amateur in Incheon, South Korea. His leadership as Senior Director of Agronomy, was instrumental in maintaining Augusta National’s impeccable standards and overseeing significant golf course projects.
Now, Brad joins forces with industry luminaries Adam Moeller and John Lawrence, forming Turfgrass® USA, a formidable team dedicated to advancing the future of golf course development, agronomy maintenance and sustainability in America. Together, they bring a wealth of knowledge and experience, poised to address the evolving needs of golf courses across the north and south continents.
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Turfgrass® is a global company with teams in Europe and the Middle East and now in the US.
Photo attached: Turfgrass® USA : Left to Right: Julian Mooney, Adam Moeller, Brad Owen, John Clarkin and John Lawrence
About Turfgrass®
Turfgrass®, is a world leading golf course consultancy company, specialising in developing, enhancing, and maintaining the golf courses of the future. They have extensive knowledge and experience in golf course management, project management, agronomy, golf course maintenance and sustainability management of both new and existing golf courses, backed by a global team with unmatched agronomic and development expertise.
They have consulted on over 260 golf projects around the world. A summary of their recent client list includes Adare Manor, host of the 2027 Ryder Cup; Wentworth Club – Host of the BMW PGA Championship; Finca Cortesín, Spain – host of the 2023 Solheim Cup; Hoiana Shores, Vietnam – World’s Best Golf Course 2020, along with private golf academies for professional golfers such as Padraig Harrington and Rory McIlroy.
About Adam Moeller, brings unparalleled expertise from his role as former Director of the USGA Green Section Education. With experience consulting for over 375 golf courses and preparing 22 USGA national championships, including the U.S. Open, he is an industry leader. Adam holds degrees in Horticulture and Agronomy, and his work focuses on golf course audits, grow-in consultancy, agronomy and tournament preparation, including events like the 2027 Ryder Cup and the 2026 Solheim Cup. He collaborates with architects, superintendents and club stakeholders across North and Central America.
About John Lawrence:
with over 40 years of experience in the golf industry, John’s expertise spans roles in Toro Distribution and The Toro Companies Accounts Team, including his position as Director of Strategic Golf. His deep understanding of golf business practices, from design to operations, makes him a valuable asset to help build relationships and secure key projects, enriching both the Turfgrass® team and the industry.
