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Sundog Eyewear Introduces the Mela-Lens

January 27, 2009

Sundog Eyewear creates the Sundog Mela-Lens utilizing Melanin Lens technology. The new line is infused with a synthetic melanin that absorbs light seamlessly over a broad range, providing 98 percent blue light filtration and 100 percent UVA/B protection.

BRIEFLY

January 27, 2009

» Etcetera

Golf Channel announces that David Allen has joined GolfChannel.com as editor of instruction and equipment. Allen has been a golf journalist for 12 years, with previous stints at Golfonline, Golf and Golf For Women magazines. … David Noll Jr. of Dalton, Ga., receives the Georgia State Golf Association‘s 2008 “Tommy Barnes Award,” signifying the association’s overall Player of the Year.

TaylorMade’s New R9™ Driver wins Twice in its First Week on the PGA Tour

January 27, 2009

TaylorMade reports tour staff professional Pat Perez put the company’s new R9 driver in his bag en route to winning the Bob Hope Classic. Also, TaylorMade won the driver model count.

BACK-IN-BLACK! 10 Years After The Famed Spider Redefined Golf & The Plastic Golf Cleat Category … Softspikes® Launches Black Widow® Tour™

January 27, 2009

PrideSports, maker of Softspikes cleats, launches its Black Widow Tour, which enables golfers to custom match their golf cleats to their swing, balance and weight distribution.

CHAMP® Celebrates Another Tour Win At Bob Hope Classic

January 27, 2009

MacNeill Engineering reports that the winner of the 50th Bob Hope Classic wore the Champ Stinger spike, while more than half of the field wore Champ spikes.

NGCOA's Hughes: Golf's Business Fundamentals Remain Strong

January 27, 2009

National Golf Course Owners Association CEO Mike Hughes will present the state of the association address on Feb. 5 during the NGCOA’s annual conference in New Orleans, La.

International Network of Golf Announces Golf Marketing Services and four Companies To Sponsor 'Putting University' in ClubING Reception at PGA Show

January 27, 2009

Golf Marketing Services and four putting-related companies will sponsor “Putting University” and a media reception in the International Network of Golf hospitality room at the PGA Merchandise Show on Friday, Jan. 30.

Award Winning 'Golf Rules Quick Reference' Is Now Available As iPhone Application

January 27, 2009

“Golf Rules Quick Reference,” an award-winning rules flip guide is now available as an iPhone application. The iApp will debut at this week’s PGA Merchandise Show and expected to be available to download beginning in February.

Northern California's Sevillano Links at Rolling Hills Casino Earns Favorable Rankings by Golf Digest & Golfweek Magazines

January 27, 2009

Sevillano Links at Rolling Hills Casino in Corning, Calif., is ranked No. 7 on Golf Digest‘s list of “Best New Public Courses” and is on Golfweek‘s list of “50 Best New Public Courses.”

Aldila's VooDoo® launches Bob Hope Classic winner to first PGA Tour victory

January 27, 2009

Aldila reports that the winner of the Bob Hope Classic played its VooDoo shaft in his TaylorMade R9 driver.

GolfGym® Introduces the New Joey D Signature Series PowerBandz

January 27, 2009

GolfGym introduces its new Joey D Signature Series GolfGym PowerBandz. The series was developed by PGA Tour fitness coach Joey Diovisalvi.

Pat Perez Stays Strong to Win The 50th Bob Hope Classic With Help From PGA Tour Coach Joey Diovisalvi and GolfGym® Training Products

January 27, 2009

GolfGym reports that Pat Perez won the Bob Hope Classic, his first PGA Tour victory, after working with fitness coach Joey Diovisalvi and the company’s training products.

TaylorMade's New R9™ Driver wins Twice in its First Week on the PGA Tour

January 27, 2009

TaylorMade reports tour staff professional Pat Perez put the company’s new R9 driver in his bag en route to winning the Bob Hope Classic. Also, TaylorMade won the driver model count.

Burton® Unveils First-Of-Its-Kind, Personalized “Country Club” Golf Bags

January 26, 2009

Burton unveils a first-of-its-kind golf bag with the launch of the Country Club. Offered in cart and stand bag models, the Country Club bags allow for innovative customization and personalization.

“4 Yards More” Golf Tee: Official Sponsor of 2009 PGA Merchandise Show Indoor Demo Days

January 26, 2009

Green Keepers reports that its 4 Yards More golf tee is the official tee sponsor of the Indoor Demo Days at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

Sumi-G: New Company Launches Elegant New Golf Collections at PGA Merchandise Show

January 26, 2009

Sumi-G will debut its new line of products at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

GOLFOHOLIC Incorporates Ecological Friendly Solar Charger To Golf Bag

January 26, 2009

Golfoholic will unveil its newly-engineered 2009 product line PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

Swing by bette & court Enters Third Year as Sponsor of LPGA Teaching and Club Professionals

January 26, 2009

Swing by bette & court announces that it will continue to provide team uniforms for the annual LPGA Teaching and Club Professional’s Ketel One Cup, which is set for the fall.

Golf Fitness Magazine, Inc. to unveil a new, more streamlined look and positioning at the 2009 PGA Merchandise Show.

January 26, 2009

Golf Fitness Magazine Inc. will unveil a new streamlined look at the PGA Merchandise Show, Jan. 29-31 in Orlando, Fla.

Zelocity announces partnership with Advanced Golf Solutions

January 26, 2009

Zelocity, manufacturer of golf performance monitors, announces a partnership with Advanced Golf Solutions, manufacturer of golf ball fitting software, to provide precise launch metrics that assist golfers with playing the correct golf ball for their game.

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