New Golf Bag Models Are Industry Firsts, Allowing For Innovative Customization And Personalization; Great For Golfers Looking To “Sport” Their Club Logo On Their Bag
BRENTWOOD, Tenn., January 21, 2009 … Burton, a recognized leader in golf bags that is backed by a 100-year heritage, today unveiled a first-of-its-kind golf bag innovation with the launch of the 2009 Dual Embroidery Custom Country Club golf bags. Offered in both stylish cart and stand bag models, the Country Club golf bags are great for golfers looking to “sport” their country club logo on their bag, with the option of having the bag conveniently personalized.
The Country Club line features a unique personalization system, whereby the zip-off proprietary ForeFront logo front pocket can be switched out for a personalized front pocket embroidered with the golfer’s name. The purchaser simply visits www.forefrontgolf.com to redeem their personalized pocket.
In developing the zip-off front pocket system, golf bag personalization can now be obtained in a matter of days, while offering three different font options for the purchaser to choose from. This offering, combined with the custom program, creates golf bag merchandising that has never before been available to the industry, benefiting both golfers and businesses.
Complementing the personalization system, the Country Club golf bag features Burton’s unmatched custom embroidery service that enables golfers, golf clubs and businesses to add their logo in six different colors. As a result, for the first-time ever, the golf industry is afforded a turn-key customized and personalized golf bag program that provides a breadth of options for individual golfers, golf clubs and corporations. Developed to meet the growing custom needs of today’s golfer, the Country Club golf bag also offers best-in-class functionality and features, designed for convenience on the course, whether riding or walking.
The Country Club cart bag features a 9.5″ six-way storage top, durable tube construction, trunk handle, integrated putter tube and two towel clips. Ideal for the riding golfer, the bag’s customizable features allow for the ultimate in personalization, with two embroidery locations and custom zipper pulls. In addition, the Country Club cart bag is constructed of nylon fabric, with seven pockets and a valuables pocket, as well as a large insulated cooler pocket. The Country Club cart bag is offered in Black/Bronze/Silver, Black/Black/Silver, Black/Red/Silver and Black/White/Yellow and has a suggested retail price of $249.
The lightweight Country Club stand bag is perfect for the golfer who walks the links, featuring a dual strap with innovative SwivelMax technology, molded front and trunk handles, and is made with crush-proof stay construction. It features an 8.5″ four-way organizer top, five storage pockets and a valuables pocket, towel clip, easy-grab insulated bottle holder, as well as the two embroidery locations and custom zipper pulls. The Country Club stand bag is offered in Black/Bronze/Silver, Black/Black/Silver, Black/Red/Silver and Black/White/Yellow and has a suggested retail price of $149.
For more information on the Burton Country Club golf bags, visit www.forefrontgolf.com.
About Burton
ForeFront Group, Inc. owns the Burton, Datrek, Devant Sport Towels, Sir Christopher Hatton and Miller Golf Company brands and has been developing, marketing and customizing premium golf accessory products with brands dating to 1907. Its extensive product offerings include golf bags, travel covers, custom image dyed and embroidered golf towels, bag tags and many other golf accessories. It enjoys license or distribution agreements with major universities through CLC, PGA TOUR, Champions Tour, PGA of America and the USGA. ForeFront Group services over 6,000 points of sales through multiple distribution channels including green grass, retail, national sporting goods and mass merchandise retail as well as the corporate, premium and advertising specialty markets. For more information on our product offerings visit us at www.forefrontgolf.com.
Contact:
Tiffany Kessler (tiffany@mastrocomm.com)
Mastro Communications, Inc. @ (732) 469-5700
