FORT WORTH, TX – UST Mamiya is pleased to announce the appointment of industry veteran Jose Miraflor as Vice President of Aftermarket Sales. In this role, Miraflor will lead the company’s aftermarket sales strategy, strengthening relationships with key partners, expanding market presence, and driving continued growth across North America and global channels.
Miraflor brings a wealth of experience in the golf industry, with a proven track record in product marketing, brand development, and sales leadership. Known for his deep understanding of the golf industry and consumer behavior, he has played a pivotal role in shaping premium golf equipment narratives and connecting brands with golfers at every level.
“Jose brings with him 35 years of sales, marketing and fitting experience. His expertise in the aftermarket space makes him a powerful addition to our leadership team,” said Andy Kerr, Senior Vice President of Sales and Marketing at UST Mamiya. “His strategic vision and ability to build authentic connections within the industry will be instrumental as we continue to elevate the UST Mamiya brand and deliver best-in-class performance products.”
“Jose’s appointment reflects our commitment to building the most experienced and high-performing leadership team in the golf shaft industry,” said CEO Robb Schikner. “We are intentionally building a group of proven operators who have led at the highest levels and know how to win in the aftermarket. Jose brings that rare combination of strategic vision, credibility, and execution. His addition strengthens our ability to lead the category and accelerate the next era of growth for UST Mamiya.”
Prior to joining UST Mamiya, Miraflor held leadership roles where he was responsible for driving brand growth, developing innovative marketing strategies, and fostering strong partnerships across the golf ecosystem. His collaborative approach and forward-thinking mindset align seamlessly with UST Mamiya’s commitment to innovation and excellence.
“I’m excited to join UST Mamiya at such a dynamic time for the brand,” said Miraflor. “The company’s legacy of engineering excellence and commitment to performance is unmatched. I look forward to working with the team to expand our reach, support our partners, and deliver products that resonate with golfers worldwide.”
As Vice President of Aftermarket Sales, Miraflor will focus on enhancing the company’s go-to-market strategies, supporting custom fitting initiatives, and accelerating growth across key distribution channels.
The company produces a variety of shaft models, including the renowned Recoil (The #1 Graphite Iron Shaft in the Market), Helium, LINQ, Elements, PROFORCE and ATTAS lines, which have received significant usage on major professional tours world-wide. Paralleling its achievements at the professional level, the company’s shafts have remained the top-selling aftermarket option in the United States the past 10+ years.
ABOUT
UST Mamiya was established in 1991 producing golf shafts for recreational and competitive golfers worldwide. UST Mamiya shafts can be purchased through authorized TSPX™ dealers, club fitters, and major retailers such as The GolfWorks, Hireko Golf and PGA Tour Superstore. Distributed in 30-plus countries, UST Mamiya provides shafts to consumers, retailers, club-fitters and original equipment manufacturers including Bridgestone, Callaway, Cleveland/Srixon, Cobra, Mizuno, PING, TaylorMade, Titleist, Wilson and more.
Our UST Composites division is responsible for a variety of composite products used across multiple industries, including arrows, archery bow stabilizers, curling broom handles, percussion mallets, industrial rollers, and other composite products. Our UST ESSX division specializes in the design and manufacture of vaulting poles under the UST ESSX Brand. At the 2020 Summer Olympic Games in Tokyo, a UST ESSX RECOIL vaulting pole was used to win the Gold medal.
Company R&D and manufacturing facilities are located in the U.S., Japan, and Bangladesh. For more information: www.ustmamiya.com, www.ustessx.com, 817.267.2219.
