GUNTERSVILLE, AL -Daymond Willis Holdings, who recently acquired the licensing rights to Sunderland of Scotland, Lyle & Scott and Penfold Golf, has developed state of the art rainwear technology under the Penfold brand.
Daymond Willis Holdings has brought Penfold Golf to America with its introduction of The Rainbreakerâ?¢ rain suit. The Rainbreaker fabric is formed by using a space age spray adhesive system to laminate a micro-porous film to a strong substrate resulting in a waterproof garment with a very high ‘MVTR’ (Moisture Vapor Transmission Rate) or in a word comfort.
By using ultra sonic sound waves, seams of the garment are welded together without any sewing. The result is a garment with sealed breathable seams and fabric. When sewing holes are eliminated, wearers will stay dry in all the critical areas, including staying dry when sitting on wet surfaces like cart seats.
The Rainbreaker fabric works by having extremely small pores. Smaller than most viruses, they are large enough to let the moisture vapor from your body pass right through. The bottom line is that wind and water won’t come in, but moisture vapor and heat will escape so the wearer stays comfortable.
The Rainbreaker will be available to pro shops and can be purchased by the pro shops in quantities of 36. The product will retail for $20.00.
"This is a remarkable product and is available to the consumer at a very reasonable price", states Dennis Goldasich, VP of Sales. "On rainy days merchandisers and pros can put these rain suits which come packed in their own POP on the pro shop counter and can be sold out by the end of the day. The only thing that the shop has to do is to take the lid off of the box. The price and the technology will really please golfers who don’t want to have their round impaired by wet conditions."
Daymond Willis Holdings has over 100 years of combined experience in retail, sourcing and manufacturing. The company is headquartered in Guntersville, Alabama. Daymond Willis Holdings markets Sunderland of Scotland, Lyle & Scott and Penfold Golf.
Mary Beth Lacy