PALM BEACH GARDENS, Fla. – PGA Golf Exhibitions is introducing a new Business Leadership Series to be held each afternoon during the 2012 PGA Merchandise Show, January 26-28, at the Orange County Convention Center in Orlando, Fla. Specifically developed, succinct management sessions are built around four core business tracks: Management, Market Innovation, Customer Programs and Finance/Sales. Early registration savings of up to $75 are available at www.pgashow.com through December 1, 2011.
“The new Business Leadership Series is designed to provide golf business professionals with the opportunity to immerse themselves in a series of succinct and timely management sessions after building partnerships and sourcing merchandise throughout the day on the PGA Merchandise Show floor,” said PGA Golf Exhibitions Vice President John McGeary. “The Series will equip professionals with the latest tools and resources to make smart daily business decisions, remain competitive in a dynamic marketplace and drive bottom line profits.”
PGA Professionals will earn 2 MSR credits per 90 minute session.
Business Leadership Schedule (schedule and details updated at www.pgashow.com)
Thursday, Jan. 26
1:30-3:00 p.m. Sales Foundations
Shannon Herschbach, Pipeline Golf Marketing
1:30-3:00 p.m. Sales & Service Excellence – When “Good Enough” is No Longer an Option
James E Dion, Dionco Inc.
1:30-3:00 p.m. The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Heather Lutze, Findability Group
3:15-4:45 p.m. Creating the Perfect Action-Oriented Marketing Plan
Lynne LaFond DeLuca, Beverly Clark Enterprises
3:15-4:45 p.m. “Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing”
Heather Lutze, Findability Group
3:15-4:45 p.m. The Psychology of Price
James E Dion, Dionco Inc.
Friday, Jan. 27
1:30-3:00 p.m. Creating Strategic Partnerships within the Golf, Catering and Special Events Industry
Lynne LaFond DeLuca, Beverly Clark Enterprises
1:30-3:00 p.m. The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
Heather Lutze, Findability Group
3:15-4:45 p.m. Taking Sales to the Next Level
Shannon Herschbach, Pipeline Golf Marketing
3:15-4:45 p.m. “Thumbonomics: The Essential Business Roadmap to Social Media and Mobile Marketing”
Heather Lutze, Findability Group
3:15-4:45 p.m. Mastering Magical Persuasion: Language for Extraordinary Influence
Traci Brown, Traci Brown Inc.
Saturday, Jan. 28
11:00-12:30 p.m. The Unspoken Key to Persuasion: Body Language
Traci Brown, Traci Brown Inc.
1:00-2:30 p.m. Access to Capital- Loan Guarantee Programs
Jose Ramos, SBA
Two licensing seminars, “The Basics of Licensing in Today’s Marketplace” and “Using Licensing to Extend Your Brand Globally,” are currently being scheduled within the Series and other sessions may be added. The Business Leadership detailed schedule, speaker biographies and session descriptions are continually updated at www.pgashow.com. The registration fee for a daily pass on Thursday, Jan. 26, or Friday, Jan. 27, is $150 before Dec. 1 and $175 after Dec. 1. The registration fee for a Saturday, Jan. 28, daily pass is $130 before Dec. 1 and $150 after Dec. 1. A full three-day Business Leadership Series pass is $350 before Dec. 1 and $425 after Dec. 1. (There is a $50 cancellation fee.) Industry professionals attending the PGA Merchandise Show may register online at www.pgashow.com.
The Business Leadership Series is one of several new programs being introduced at the 2012 PGA Merchandise Show 2012 including the roll-out of The PGA’s Golf 2.0 Strategic Plan and new Show Floor-featured destinations such as the Golf Business Solutions Zone, a Live Fashion E-Studio and the International Clubmakers Guild Connections Center.
Many of the event’s most valued resources are returning including Outdoor Demo Day (Jan. 25), the PGA Education Conference, the PGA Forum Stage for industry presentations, Indoor Demo Days at the Equipment Test Center, the Inventor’s Spotlight Pavilion, multiple New Product Zones and networking events. Additionally, the 95th PGA Annual Meeting will be held at the beginning of Show Week; the annual prestigious PGA Awards will be held Thursday, Jan. 26; and The PGA of America will conduct multiple membership programs.
About the PGA Merchandise Show
The 2012 PGA Merchandise Show, held January 26-28, in Orlando, Fla., will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s 59th annual global summit for the business of golf. Outdoor Demo Day, the world’s largest professional golf testing event, tees off the Show on Wednesday, Jan. 25, at the Orange County National Golf Center. During Show days, PGA Professionals, retailers and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. Organized in partnership with The PGA of America as a trade-only event, the 2012 PGA Merchandise Show will be held in the Orange County Convention Center ~ 8:30 a.m. – 6:00 p.m. on Jan. 26-27; and 8:30 a.m. – 3:00 p.m. on Jan. 28. Early registration savings, before Dec. 1, 2011, are available for the PGA Education Conference and the Business Leadership Series. Also, the Attendee Super Saver program, offering significant savings on hotel accommodations and dining, returns for the second year. For more information on the PGA Merchandise Show, visit www.pgashow.com.
Contact:
PGA Merchandise Show: Sherry Major, (716) 662-3855, smajor@reedexpo.com
PGA of America: Jamie Carbone, (561) 624-8446, jcarbone@pgahq.com