City of Industry, CA – WSH, Inc. announced today that they will be launching the MERCEDES AMG Formula OneTM line of golf equipment in Booth #1319 at upcoming The PGA Merchandise Show held January 26th – 28th at The Orange County Convention Center in Orlando, FL.
WSH, Inc. is the global exclusive licensee of Mercedes AMG PETRONAS Formula OneTM Team, and will be introducing a complete line of F1 inspired golf equipment and accessories for both the avid golfer and the MERCEDES AMG PETRONAS Formula OneTM Team enthusiast.
Aerodynamics is crucial in the sport of Formula One. For this reason, the MERCEDES AMG PETRONAS Formula OneTM Team employs the finest engineers in the world and is constantly revolutionizing the field of aerodynamics. By partnering with the MERCEDES AMG Formula OneTM Team, WSH, Inc. has been able to integrate cutting edge aerodynamic technology into its new line of golf equipment. The new Driver and Fairway Woods incorporate the Venturi Channel, completely redefining design and performance in golf clubs. The Venturi Channels have long been used in Formula One racecars to manipulate airflow whereby a funnel is created as air flows through the vehicle, it is constricted, and as it flows out…a jet effect is created. WSH, Inc. has integrated this same concept in its equipment line to create the most technologically advanced and aerodynamically efficient golf clubs on the market today.
“By working directly with the MERCEDES AMG PETRONAS Formula OneTM Team, we’ve been able to incorporate some very valuable Formula One Technology directly into the design of our new golf equipment,” said Michael Lee, CEO of WSH, Inc.
The new line also includes three sets of irons, wedges, and putters that in addition to delivering state-of-the-art performance feature a distinctive look characterized by performance carbon integration, classic Formula One numbering systems, and a beautiful matte silver finish.
Richard Berry, Commercial Director at the MERCEDES AMG PETRONAS Formula One Team commented: “We are very pleased to have teamed up with WSH, Inc. to create this unique new range of golf products and accessories. Engineering excellence, aerodynamic efficiency and striking design are all fundamental in the sport of Formula One, and we have shared these principles and our expertise with WSH, Inc. to develop the equipment in the new MERCEDES AMG PETRONAS range.”
To complete the line are accessories and apparel that incorporate F1 performance and design in every aspect including Grade-A Cabretta leather gloves, balls, hats, towels, belts, and push carts. There is also a full array of products for both on and off the course including performance bracelets, umbrellas, travel bags, and apparel including shirts and both innerwear and outerwear.
“We set out to make this a complete performance and lifestyle brand”, says Neville Hong, Vice-President of Sales. “MERCEDES AMG PETRONAS Formula One is one of the most recognized and prestigious brands in the world. We are so pleased to be developing relationships with distributors as they partner with us to offer this Formula One inspired line of products to their customers, retailers, and the vast network of dealerships worldwide.
For more information on this full line of golf equipment and accessories visit their website at www.wsh-golf.com.
About the MERCEDES AMG PETRONAS Formula OneTM Team
The team formerly known as the Mercedes-Benz works Silver Arrow Team, is now competing under the name MERCEDES AMG PETRONAS Formula OneTM Team for the 2012 season. Their racecar is currently under development at the team’s headquarters in Brackley, UK. Codenamed F1 W03, it is planned for the car to make its official track debut at the second winter test of 2012, on February 21st at Barcelona.
AMG is the performance brand of Mercedes-Benz, and has been synonymous with performance, sportiness, exciting driving and motorsport success for more than 40 years. The Mercedes AMG brand is the most successful in the history of the DTM, winning 165 races from 342 since 1988 and securing a total of 32 driver, manufacturer and team titles. AMG has also been continuously active in the world of Formula One since 1996, supplying both the Formula 1 Safety Car and the Formula 1 Medical Car. It is therefore a logical step to strengthen the links between AMG and the Formula One activities of Mercedes-Benz.
Media members interested in doing an editorial review on the MERCEDES AMG Formula OneTM Team line of golf equipment or making an appointment to meet with WSH, Inc. representatives at the 2012 PGA Merchandise Show should contact Joe Wieczorek joe@themediagroupinc.com of The Media Group at (847) 956-9090.
Contact:
Joe Wieczorek
The Media Group, Inc.
(847) 956-9090
E-mail: joe@themediagroupinc.com
